Product Marketing Manager

Join one of the nation's leading and most impactful health care performance improvement companies. Over the years, Health Catalyst has achieved and documented clinical, operational, and financial improvements for many of the nation's leading healthcare organizations. We are also increasingly serving international markets. Our mission is to be the catalyst for massive, measurable, data-informed healthcare improvement through:

• Data: integrate data in a flexible, open & scalable platform to power healthcare's digital transformation
• Analytics: deliver analytic applications & services that generate insight on how to measurably improve
• Expertise: provide clinical, financial & operational experts who enable & accelerate improvement
• Engagement: attract, develop and retain world-class team members by being a best place to work

Product Marketing Manager - Consumer Experience

The Product Marketing Manager (PMM) owns product marketing across the Consumer Experience portfolio, leading positioning, messaging, go-to-market execution, and sales enablement. This role partners closely with Product, Sales, and subject matter experts to drive pipeline, adoption, and revenue impact.

This is a portfolio-focused role (not a single-product PMM), leveraging scalable frameworks and AI-enabled tools to deliver high-quality, consistent outputs at scale.

What You'll Do:

Portfolio Ownership & Messaging

• Own positioning and messaging across the Consumer Experience portfolio, ensuring every product is clearly differentiated and consistently represented in the market
• Translate inputs from Product and SMEs into compelling narratives that resonate with buyers and drive action
• Present findings, insights, and recommendations to leadership with clarity and confidence

Go-to-Market & Revenue Enablement

• Execute go-to-market plans for new products, releases, and enhancements, tying messaging directly to pipeline and revenue goals
• Arm Sales with the assets, plays, and insights needed to move deals from lead to close, including:
  
  • Battle cards
  • Objection handling frameworks
  • ROI narratives
  • Buyer-aligned sales motions
• Deliver high-impact sales enablement using structured frameworks and tools
• Present directly to Sales teams and engage in the field when it matters most

AI & Scalable Content

• Maintain structured messaging inputs (e.g., personas, use cases, value drivers) used in AI-powered tools
• Ensure AI-generated and templated content is accurate, consistent, and aligned to market realities
• Continuously improve reusable messaging assets to drive efficiency and scale

Market Insight & Client Engagement

• Engage regularly with clients and prospects to validate messaging and stay ahead of market trends
• Own the Consumer Experience Client Advisory Board, including:
  
  • Agenda setting and facilitation
  • Synthesizing client insights
  • Translating feedback into sharper positioning and more effective GTM strategies
• Support client-facing conversations with clear, confident articulation of value

What You'll Bring

• 5-8 years of product marketing experience in healthcare SaaS or health tech (consumer- or patient-facing solutions strongly preferred)
• Proven track record managing a product portfolio (not just a single product)
• Experience building sales enablement programs that drive pipeline, including assets, plays, and supporting data
• Exceptional storytelling and presentation skills; comfortable in sales meetings, advisory boards, and executive reviews
• Strong public speaking and client-facing presence
• Sharp written and verbal communication skills
• Ability to synthesize complex inputs into clear, compelling messaging
• Comfortable working within defined frameworks while managing shifting priorities
• Experience partnering closely with Sales and Product Management

Education

• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)

Growth Opportunity


• Opportunity to expand scope and ownership as the domain and product portfolio evolve


The above statements describe the general nature and level of work being performed in this job function. They are not intended to be an exhaustive list of all duties, and indeed additional responsibilities may be assigned by Health Catalyst.

Studies show that candidates from underrepresented groups are less likely to apply for roles if they don't have 100% of the qualifications shown in the job posting. While each of our roles have core requirements, please thoughtfully consider your skills and experience and decide if you are interested in the position. If you feel you may be a good fit for the role, even if you don't meet all of the qualifications, we hope you will apply. If you feel you are lacking the core requirements for this position, we encourage you to continue exploring our careers page for other roles for which you may be a better fit.

At Health Catalyst, we appreciate the opportunity to benefit from the diverse backgrounds and experiences of others. Because of our deep commitment to respect every individual, Health Catalyst is an equal opportunity employer.