Digital Marketing Manager

Digital Marketer Role at FilmFreeway

We're looking for a sharp, driven digital marketer to own growth for FilmFreeway across email and paid, while partnering on SEO. This is a single-brand role with real ownership and a direct line to the numbers that matter, from sign-ups to submissions to revenue. You'll run several projects across channels at once and find leverage wherever you can, using modern tools and automation (AI included) to produce more, test faster, and punch well above a lean setup. This role is built for someone who moves fast, learns deeply, and wants to grow into more. You'll get the scope and autonomy usually reserved for a more senior hire, the backing of an experienced marketing team, and a clear runway to take on responsibility as you deliver.

What You'll Own:

Email and lifecycle

• Own the FilmFreeway email program end to end: onboarding, submission reminders, festival deadline alerts, recommendations, re-engagement, and browse and submission abandonment
• Build and personalize campaigns and lifecycle flows that move filmmakers from sign-up to first submission, and from first submission to repeat
• Spin up variants, test broadly, and produce at a pace most teams can't
• Report on opens, clicks, and downstream submission conversion, and feed every result into the next round

Paid acquisition

• Plan, launch, and optimize paid across Meta, Google (Search and Performance Max), YouTube, TikTok, and Reddit to drive creator sign-ups and submissions
• Generate and test ad creative and copy at volume, then scale what wins
• Get the most from platform automation and smart bidding (Meta Advantage+, Google PMax) while keeping a sharp eye on CAC and ROAS
• Manage budget pacing, audiences, and seasonal pushes timed to major festival submission deadlines

SEO (in partnership)

• Partner with the Backstage SEO team to scope, prioritize, and ship SEO projects for FilmFreeway
• Bring the brand context, briefs, and target keywords, and lean on the SEO team for technical and programmatic execution
• Track FilmFreeway organic performance and surface opportunities across festival discovery and high intent search

Across the brand

• Report on channel performance, ROAS, CAC, LTV, and contribution to submissions and revenue
• Use analytics to find funnel drop-offs and growth opportunities
• Work closely with FilmFreeway product, design, and the wider marketing team to ship and iterate fast

What We're Looking For:

• 2 to 4 years of hands-on experience in digital, growth, or performance marketing
• Real depth in email and paid, with the appetite to own both and grow further
• Resourceful with technology: you use modern tools, automation, and AI to work faster and scale your output
• Proven ability to juggle multiple projects across channels without dropping the ball
• Comfort in the core tools: Meta Ads Manager, Google Ads, Iterable, and a product analytics platform (Amplitude or GA4)
• Strong analytical instincts: you can pull the data, read it, and act on it
• High ownership and a bias to action. You would rather launch, learn, and iterate than wait for perfect

Bonus Points:

• You have built workflows or automations that saved real time
• Light scripting or SQL, or comfort with no-code tools (Zapier, Hightouch, n8n)
• Genuine interest in film, filmmaking, or the creative community, so you understand the audience
• Experience marketing a marketplace, subscription, or creator product

Why This Role:

• Own email and paid for an entire brand, far more scope than a typical manager role
• Set the bar for what a lean, modern marketing team can do
• Mentorship and support from an experienced marketing org inside Backstage

Benefits

Cast & Crew provides a comprehensive package of employee benefits including: Medical, Dental, Vision, PTO, health and wellness programs, employee discounts, and more! Note: Cast & Crew benefits are subject to eligibility requirements.

Cast & Crew is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. It is our policy to provide equal employment opportunities to all individuals based on job-related qualifications and ability to perform a job, without regard to age, gender, gender identity, sexual orientation, race, color, religion, creed, national origin, disability, genetic information, veteran status, citizenship or marital status, and to maintain a non-discriminatory environment free from intimidation, harassment or bias based upon these grounds.

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Compensation is commensurate with various factors including, but not limited to, relevant experience, qualifications, skills, training, licensure, certifications, geographic cost of labor, and other business and organizational needs. Compensation range for candidates in other locations may differ based on the cost of labor in that location. The compensation range for this position is: $90,000.00 - $100,000.00 per year.