Marketing Strategist

Description

We are seeking a motivated Marketing Strategist to join the Marketing team. This role is responsible for marketing efforts to support Partner Firm initiatives. This is a hybrid position and requires a minimum of three days/week in our Boston (Back Bay) office. Leading through collaboration, you should be comfortable working with various styles and applying your marketing acuity and industry knowledge to drive campaigns and key initiatives forward. You bring a positive, can-do demeanor to the team, with a desire to learn about our clients and our business. You are proactive, detailed oriented, and have a roll up your sleeve’s mentality. You also lead with a digital-first approach, with a strong emphasis on the analysis of metrics that contribute to the success of campaigns and future endeavors.



 
What you will do:

Lead end-to-end efforts, strategic and tactically, on marketing campaigns and initiatives for partner firms – including acting as the strategic marketing lead on product launches, customized materials, events, and communications

Work closely with our Financial Institutions Group, sales team, and other internal and external partners on partner-specific initiatives with a keen eye toward commercial opportunity and driving growth and retention

Liaise with the relevant partner firm contacts opportunistically to: share ideas and provide resources for mutual priorities, handle material reviews and coordination as needed, and build on the overall partnership.

Provide creative and thoughtful plans for elevating the awareness and visibility of our brand and product offerings – own and manage the multi-channel execution – including digital journeys, events, custom content, and more

Run tactical execution on campaigns around priority asset classes and product lines - this involves working on campaign strategy, tactical execution, and strong collaboration across teams and business lines

Represent Natixis marketing in partnership meetings and client events (home office and advisor-facing) while using such opportunity to identify fresh ideas to differentiate the Natixis brand, offering, and drive sales and retention efforts.

What you will bring:

Minimum of 7 years of relevant marketing experience required

Financial services marketing experience, or experience in a similarly regulated industry, preferred

Bachelor's degree in Marketing, Communications, Business, or a related field preferred

Securities Industry Essentials (SIE) and FINRA Series 6 licenses required, or the ability to obtain both within nine months of hire

Strong attention to detail and demonstrated project management skills

Strong written and verbal communication skills; presentation experience is a plus

Proven ability to build relationships and collaborate effectively across the organization

Demonstrated initiative, accountability, and ownership of assigned projects

Ability to clearly articulate marketing plans, project progress, and recommendations to key stakeholders, and facilitate productive meetings and discussions

Experience developing creative briefs and integrated marketing campaign plans

Proactive, solution-oriented, and results-driven mindset

Ability to manage multiple priorities and projects in a fast-paced environment

Positive team player with a collaborative "one-team" approach

Digital-first mindset with a collaborative approach to marketing execution

Experience implementing, measuring, and analyzing marketing performance metrics to assess and communicate campaign effectiveness

Ability to work effectively with internal and external partners, including Editorial, Design, Marketing Operations, Sales, and Compliance

Who we are:
We put the best interests of our clients, employees, communities, and environment first in everything we do. We’re dedicated to fostering a culture of collaboration, diversity, and inclusion that supports employee growth. We believe this creates equal opportunities for our employees — and better outcomes for our clients and communities. We offer a robust benefits package designed to integrate life and work and to support our employees. Benefits include, but are not limited to; comprehensive medical, dental and vision insurance, paid time off, 401k plan, tuition reimbursement, student loan repayment program, wellness benefits and volunteer programs*. 

#NatixisIMCulture

In accordance with the Massachusetts Wage transparency act, the expected annual base salary for this Boston, MA, based position is $97,000 - $206,000. Actual annual base salaries may vary based on factors including but not limited to education, training, experience, and other job-related factors. However, base pay if hired will be determined on an individualized basis and is only part of the total compensation package, which, depending on the position, may also include discretionary bonuses and other Natixis sponsored benefit programs.

Natixis Investment Managers is an equal opportunity employer and does not discriminate in recruiting, hiring, training, promotion or other terms, conditions and privileges of employment on the basis of race, color, age, national origin, ancestry, religion, sex (including pregnancy), sexual orientation, gender identity, genetic information, military or veteran status, physical or mental disability, or any other status protected by law.

Natixis Investment Managers does not charge fees to participate in the interview process or for employment equipment and does not send employment offers through social media channels. We take security and privacy seriously. If you have been contacted by someone claiming to represent Natixis Investment Managers and are unsure about the legitimacy of the communication, please verify the contact details with Natixis Investment Managers directly.

*Benefits eligibility is for permanent employees of Natixis Investment Managers. Interns, contractors and temporary workers are not eligible for benefits.