Brand Reputation & Content Manager

Lead content development, brand voice, and online reputation strategy for Canopy Service Partners. Manage SEO, digital marketing, and local listings while building scalable processes to improve customer engagement across multiple brands.

Description

Canopy Service Partners is seeking a creative and strategic Brand Reputation & Content Manager to elevate the presence of our company and its Partner brands across digital channels and local markets. In this pivotal role, you will shape and protect the reputation of multiple brands, ensuring each is represented authentically and consistently. You will collaborate closely with Marketing Managers, Partner company leaders, and agency partners to develop compelling, SEO-informed content and manage online reputation initiatives. This is an exciting opportunity to make a significant impact in a fast-paced, multi-brand environment, with the support of a collaborative team and robust benefits. Join us to help drive customer engagement, brand visibility, and business growth.

Responsibilities

• Build strong relationships with Partner companies, acting as a trusted brand advocate and ensuring content and reputation strategies reflect each company's local market, customer base, and brand voice.
• Design, write, edit, and manage persuasive, on-brand content for websites, blogs, landing pages, email campaigns, social media, digital advertisements, marketing collateral, and other customer communications.
• Tailor messaging across Partner brands, markets, audiences, and service lines while maintaining consistent quality and alignment with individual brand personalities and standards.
• Develop and manage content calendars in coordination with Marketing Managers, agency partners, and Partner leadership to support campaign priorities and business needs.
• Collaborate on SEO strategy, website content, deadlines, and updates to improve organic visibility and conversion.
• Maintain a strong understanding of local SEO, content, and digital reputation best practices, using insights to improve rankings, engagement, and brand visibility.
• Lead review generation and response programs across platforms such as Google Business Profiles, Yelp, and Facebook, ensuring adoption, consistency, and performance tracking.
• Develop and maintain review response guidelines, escalation protocols, and brand-specific templates for handling customer feedback.
• Monitor online reviews and reputation signals, partnering with local leaders to address concerns and ensure timely, professional follow-up.
• Manage the accuracy and consistency of business information across directories, social profiles, and local listings, coordinating updates with agency partners.
• Identify emerging reputation risks, recurring customer concerns, and content opportunities; escalate material issues and recommend actions to leadership.
• Prepare regular reporting on content, SEO, reviews, ratings, response time, local visibility, and other reputation KPIs, providing actionable recommendations.
• Create scalable content standards, playbooks, templates, training, and best practices to help Partner teams consistently represent and protect their brands.
• Create and maintain branded collateral, including sales materials, brochures, templates, and digital assets, ensuring consistent, high-quality brand execution.

Qualifications

• 2-5 years of experience in content marketing, brand communications, online reputation, local SEO, customer experience, or a related role, ideally supporting multiple locations or brands (home services industry preferred).
• Bachelor's degree in marketing communications, advertising, or digital marketing preferred.
• Exceptional writing and editing skills, with the ability to adapt voice and messaging for different brands, audiences, channels, and sensitive situations.
• Proficiency with digital marketing and reputation tools such as Google Business Profile, Google Analytics, SEMrush, Mailchimp, social media platforms, and review management software, as well as creative tools like Canva, Adobe, Claude, and ChatGPT.
• Strong judgment and problem-solving skills, with the ability to assess reputation risks, handle sensitive customer feedback, and determine when issues should be escalated.
• Strong project management and prioritization skills to manage multiple brands, stakeholders, deadlines, and competing priorities simultaneously (experience with Monday.com or comparable systems is a plus).
• Excellent communication and relationship-building skills, with the ability to collaborate effectively with Partner leaders, internal teams, and external vendors.
• A proactive, hands-on mindset with the ability to build scalable processes while also executing high-quality work.
• Creative, curious, and eager to grow in a fast-paced environment, able to manage multiple deliverables at once.

Benefits

• Competitive pay with opportunities for 40+ hours per week
• Paid time off (PTO) and holidays for work-life balance
• Overtime opportunities during storm cleanup and peak seasons
• Long-term disability insurance (employer paid)
• Short-term disability insurance (employer paid)
• Basic life & AD&D insurance (employer paid)
• 401(k) retirement plan with up to 4% company match
• Flexible insurance options : Choose the health, dental, and vision plans that best fit your needs and budget
• Health Insurance (Cigna Plans): Multiple plan options, including OAP (Open Access Plus), OAP IN (in-network focused), and HDHP (High-Deductible Health Plan) with HSA compatibility
• Dental Insurance (Cigna Plans): Flexible options, including PPO Low and PPO High plans
• Vision Insurance (Cigna Plan): Comprehensive coverage for exams, lenses, and frames
• Additional optional benefits: Health Savings Account (HSA) with employer contribution, Flexible Spending Account (FSA), pre-tax commuter benefits, legal assistance plan, and supplemental coverage options (critical illness, accident, hospital indemnity)
• Eligibility for benefits after just 30 days of employment for employees working 30+ hours per week