Director of Marketing

Director Of Marketing

Irvine, CA

Director Of Marketing Job Description

LOCATION: Orange County, CA (Onsite)

ABOUT UGP Urban Golf Performance (UGP) delivers the most comprehensive golf learning experience in the game. From Tour level coaching and golf specific fitness to recovery, custom club fitting, and expert club building, we help PGA and LPGA Tour pros, NCAA champions, elite amateurs, club competitors, and beginners achieve the best golf and health of their lives.

ABOUT THE ROLE We're looking for a Director Of Marketing to own UGP's marketing function end to end. This role sits at the intersection of strategy, execution, and analytics; spanning customer lifecycle marketing (CLM), campaign management, creator and athlete partnerships, funnel performance, branding, and the UGP website. You will also oversee the marketing team, setting direction and building the team's capabilities to execute against these priorities. You'll work closely with the leadership team to build a marketing engine that drives growth across every stage of the client journey.

WHAT YOU'LL DO

• Own and drive UGP's overall marketing strategy across all channels, aligning initiatives with company growth and revenue goals
• Lead and develop the marketing team, including oversight of the content and social function, setting priorities and building team capability
• Oversee customer lifecycle marketing (CLM), including email, SMS, and retention campaigns that engage clients throughout their journey with UGP
• Plan, execute, and manage integrated marketing campaigns (paid and organic) from concept through performance measurement
• Build, manage, and grow UGP's creator and athlete partnership program, including sourcing, negotiating, and activating relationships with golf influencers, creators, and athletes
• Own UGP's brand identity and voice, ensuring consistency across all channels, partnerships, and locations
• Oversee the UGP website, including content, user experience, and ongoing optimization, partnering with developers or agencies as needed
• Own the marketing budget and allocate spend across channels, campaigns, and partnerships to maximize return on investment
• Track, analyze, and report on marketing KPIs (funnel metrics, campaign performance, CAC/LTV, etc.) to inform strategy and demonstrate impact
• Manage relationships with external agencies and vendors (creative, paid media, PR, etc.) as needed

WHAT WE'RE LOOKING FOR

• Golf industry knowledge or enthusiasm is a must!
• Bachelor's degree in Marketing, Business, Communications, or related field; MBA a plus
• 7+ years of progressive marketing experience, including experience owning a marketing function or leading a team, ideally in sports, fitness, wellness, or lifestyle brands
• Strong leadership and people management skills, with experience managing or mentoring a team
• Proven experience with customer lifecycle marketing (CLM), including email, SMS, and CRM driven retention campaigns
• Track record of planning and executing multichannel marketing campaigns that drive measurable funnel and revenue results
• Experience building and managing creator, influencer, or athlete partnership programs
• Strong grasp of digital funnel performance and marketing analytics tools (e.g., Google Analytics, CRM/marketing automation platforms), with the ability to translate data into strategy
• Experience owning brand strategy and identity across channels and touchpoints
• Budget management experience, with the ability to allocate spend across channels for maximum ROI
• Excellent communication and cross functional collaboration skills, comfortable partnering with executive leadership
• Highly organized and strategic, yet hands on and comfortable operating in a fast paced, multilocation environment

WHY UGP This is an opportunity to own and shape the marketing function for a brand that is redefining golf performance. You'll have the platform to build integrated strategy, grow a national creator and athlete network, and drive measurable impact across the entire client journey, both online and on the course.

UGP BENEFITS

• Comprehensive health insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Paid Time Off
• Parental Leave
• 401(k) Retirement Savings Plan
• Employer Matching for 401(k) Contributions
• Professional Development Assistance
• Employee Discounts on Apparel, Clubs, and UGP Services

SALARY RANGE: $120k to $150k