National Account Manager - Foodservice (GPO/MSO Focus)

National Account Manager – Foodservice (West Coast)

Location: Remote (Home Office Based) – Western U.S. Preferred Travel: 50–70%

About Bridor North America

Bridor North America is a leading producer of premium European-style bakery products serving retail, foodservice, and hospitality customers across the United States and Canada.

Bridor combines European baking craftsmanship with North American manufacturing scale and consistency, delivering high-quality laminated doughs, pastries, and baked goods to national restaurant chains, hospitality groups, healthcare systems, universities, and large institutional foodservice operators.

We are in a strong growth phase, supported by a rapidly expanding North American manufacturing and commercial footprint. Bridor operates across Boucherville, Montreal, Lecoq Cuisine (Bridgeport, CT), Vineland, NJ, and a new Salt Lake City, UT plant currently under development, with future expansion planned in Texas to strengthen national foodservice coverage and supply chain capability across the U.S.

These investments reflect Bridor's long-term commitment to scaling its U.S. business and building a stronger national platform for growth.

Position Summary

The National Account Manager – Foodservice is responsible for driving strategic growth across national foodservice accounts within the Western U.S., with a strong focus on Group Purchasing Organizations (GPOs), Management Services Organizations (MSOs), national distributors, and broker-managed channels.

This role owns both new business development and strategic account expansion, with full accountability for developing, executing, and managing complex national customer relationships that deliver sustainable, profitable growth.

Key Responsibilities

Strategic Account Development & Growth

• Identify, pursue, and close new national foodservice opportunities across the West Coast and assigned national accounts
• Develop and execute short- and long-term growth strategies across GPOs, MSOs, distributors, and broker-supported channels
• Build and maintain senior-level relationships within customer organizations to influence sourcing, procurement, and menu decisions
• Drive national account penetration and expansion strategies across key foodservice segments

Sales Execution & Account Management

• Own the full sales cycle from prospecting through negotiation, contract execution, and account expansion
• Develop annual business plans aligned with revenue, margin, and strategic growth objectives
• Manage pricing, trade spend, and promotional strategy in collaboration with internal stakeholders
• Ensure strong execution through distributor and broker partnerships

Cross-Functional Leadership

• Partner with Marketing, R&D, Supply Chain, and Operations to deliver customer-specific initiatives
• Lead execution of product launches, innovation programs, and menu development initiatives
• Communicate account strategy, pipeline activity, and performance updates to sales leadership

Analytics & Performance Management

• Track and analyze sales performance, pipeline, and account KPIs
• Use category insights and competitive intelligence to identify growth opportunities
• Translate data into actionable commercial strategies

Required Qualifications

Experience

• 5–15 years of progressive sales experience in foodservice, CPG, bakery, or industrial food manufacturing
• Proven experience working with GPOs, MSOs, national distributors, or multi-unit foodservice operators
• Strong track record of revenue growth, account expansion, and new business development
• Experience working with broker and distributor networks strongly preferred

Skills & Competencies

• Strong consultative and solution-based selling skills
• Ability to build and influence senior-level decision makers in complex organizations
• Strong business planning and strategic account development capability
• Ability to manage long, multi-layered sales cycles
• Strong analytical skills with a data-driven mindset

Technical Requirements

• Proficiency in Microsoft Office (Excel, PowerPoint, Word, Outlook)
• Experience with CRM or sales tracking systems
• Working knowledge of GMPs, HACCP, and BRC standards (preferred)

Education

• Bachelor's degree preferred, not required (relevant experience considered equivalent)

Work Environment & Conditions

• Remote, home-office based role within the Western U.S.
• High autonomy with strong performance accountability
• 50–70% travel to customers, distributors, and industry events
• Fast-paced, growth-oriented commercial environment

Why This Role / Why Bridor

This is a high-impact national growth role within a company actively scaling its U.S. presence.

At Bridor, you will be part of a commercial organization that is:

• Expanding U.S. manufacturing capacity with a new Salt Lake City plant underway
• Planning future expansion into Texas, strengthening national supply capabilities
• Supported by a broad North American operational footprint across Boucherville, Montreal, Lecoq Cuisine (Bridgeport, CT), Vineland, NJ, and Salt Lake City, UT
• Investing heavily in national foodservice account growth
• Offering premium products with strong demand across key customer segments
• Providing high autonomy, visibility, and direct impact on business results

We are looking for high-energy, entrepreneurial commercial professionals who thrive in fast-paced, growth-oriented environments and want to actively build and shape a scaling business—not simply manage existing accounts.

This role is ideal for a commercial leader who wants to own national accounts, drive new business, and influence how a growing food manufacturer expands in the U.S. market.