Senior Performance Marketing Manager, Paid Social

Role Overview Harvey is transforming how legal professionals work through AI. We're looking for a Senior Performance Marketing Manager, Paid Social to help unlock the next stage of growth across our paid media programs. You’ll own and scale paid social as a key driver of pipeline, revenue, and market awareness—reaching legal decision‑makers across law firms and corporate legal departments worldwide. This role sits at the intersection of strategy and execution. You'll develop audience strategies, launch and optimize full‑funnel campaigns, partner closely with creative and content teams, and use data to uncover new growth opportunities. You’ll own the roadmap and end‑to‑end execution while helping shape how paid social contributes to Harvey’s broader growth strategy. What You’ll Do Own and Scale Paid Social Growth Own end‑to‑end strategy, execution, and optimization of paid social campaigns across LinkedIn, Meta, and emerging social platforms, managing a significant budget to hit aggressive pipeline targets. Build full‑funnel programs that generate awareness, engagement, pipeline, and revenue across enterprise audiences. Develop audience strategies leveraging first‑party data, account‑based targeting, lookalike modeling, and platform‑native targeting capabilities. Drive Experimentation and Performance Design and run experiments across creative, messaging, audiences, landing pages to identify scalable growth opportunities. Continuously evaluate emerging channels, ad formats, audience targeting and platform capabilities to expand reach and improve efficiency. Establish testing frameworks and best practices that improve campaign performance over time. Partner Across the Business Collaborate closely with lifecycle marketing, content, and brand teams to ensure paid social campaigns are integrated into holistic customer journeys with consistent messaging. Partner with design teams to develop compelling campaign concepts and provide performance‑driven feedback on messaging and creative assets. Work closely with Marketing Operations and Analytics teams to ensure accurate attribution, measurement, and reporting. What You Have 5–7+ years of experience managing paid social programs in B2B SaaS, with a strong focus on pipeline and revenue generation. Deep expertise across LinkedIn, Meta, and YouTube advertising platforms. Proven success scaling paid social programs while improving efficiency and business outcomes. Strong analytical capabilities with experience using performance data to drive strategic decisions. Experience building and executing campaigns targeting enterprise buyers with long and complex sales cycles. Working knowledge of attribution, conversion tracking, CRM integrations, and marketing measurement frameworks. Ability to operate both strategically and tactically—you can define the roadmap and execute the details. Excellent communication skills and experience collaborating across marketing, operations, and sales teams. Preferred Qualifications Experience managing seven‑figure annual media budgets and scaling paid media programs in high‑growth B2B SaaS companies. Experience with CTV, Reddit, programmatic media, or other emerging paid acquisition channels. Experience marketing to legal, professional services, or other enterprise audiences with complex buying cycles. Compensation

$136,000 - $204,000 USD

Equal Opportunity Statement Harvey is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law. We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made by emailing View email address on click.appcast.io. #J-18808-Ljbffr Harvey