Sr. Manager, Brand Marketing, BK, US&C

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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Our Opportunity: Burger King is looking for a Senior Brand Marketing Manager to join our Marketing Team based in Miami, FL. The Senior Manager will be responsible for the overall consumer-led brand strategy for the Value and Breakfast categories. This role will require a strategic thinker who can translate category analytics and consumer trends into actionable business results.


The successful candidate will lead all category and product planning for his/her specific categories. The role will oversee category health, consumer affinity for products, creative product ideation and traditional go-to-market strategic planning for new product launches. The candidate will act as the owner/champion of his/her products throughout the organization and will help rally cross-functional support to build and execute key initiatives for product success.


RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.

Roles and Responsibilities:

• Completes regular analysis of category, competitive QSR outlets and consumer trends and activities
  
  

• Reviews and outlines trends happening in the industry and within the general consumer segment
  
  

• Identifies sales and business gaps vs plan and prior year. Initiates actions to help close gaps and return category to plan.
  
  

• Build category and product strategies and translate into product pipeline
  
  

• Define go-to-market strategies for category product launches. Activities include naming, pricing, forecasting, packaging, and communications briefing.
  
  

• Collaborate with various cross-functional departments such as Culinary Development, Marketing Analytics, Operations and Advertising teams to optimize product offerings and campaigns during a specific time on the annual planning calendar
  
  

• Act as a liaison between brand team and our supply chain partners to ensure that the products on the promotional calendar are available and ready to be supplied
  
  

• Prepares briefings for Marketing Communications for any new product/promotional launches
  
  

• Creates Executive presentations for strategic projects in a logical and well-thought-out manner
  
  

• Ensures projects are completed on time and within budget
  
  

Qualifications:

• University degree in Business, Marketing, Finance, or related field. MBA Preferred
  
  

• 7+ years of marketing experience in brand marketing. CPG or Food Service background is a plus.
  
  

• Track record of exceptional project management, analytical skills, creative problem-solving capabilities, and organizational skills, with the ability to prioritize and handle multiple tasks at once
  
  

• Strong business acumen with a high sense of curiosity
  
  

• Advanced skill level using Excel and PowerPoint
  
  

• Strong teamwork, communication, and interpersonal skills; able to interact cross functionally, communicate effectively, and lead teams towards a common goal
  
  

• Highly organized and motivated with a desire to outperform
  
  

• Ability to work and thrive in a fast-paced and deadline-driven environment
  
  

• Must be solution-oriented, able to dissect information, see opportunities, pre-empt potential issues, and find solutions
  
  

• Must have excellent oral and written skills to include formal presentation experience and the ability to prepare and present development presentations
  
  

• Must have the ability to interface and maintain excellent professional relationships with a variety of audiences including franchise partners, food vendors/manufactures, and internal teams
  
  

#BurgerKing

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.