Content Marketing Manager
Webex Events (formerly Socio)
Content Marketing Manager
We're Splunk's go-to team for all things' content, telling stories that get people excited about our products and ideas. Our work fuels global campaigns that generate MCP. Our sparkling email copy prompts customers to take action. We bring customer success stories to life on Splunk.com and help executives voice their points of view on Perspectives by Splunk. We're also the team behind such legendary research reports as the State of Observability, The CISO Report, and The Hidden Costs of Downtime. (You may have seen our data in the news.) In a nutshell: we give expression to Splunk's expertise, helping to shape perception of audiences that matter most.
As a Content Marketing Manager, you will be an essential component of bringing Splunk's story to life for our core IT, engineering, and cybersecurity audiences. You will work cross-functionally and collaboratively with partners to learn about our products and value propositions, translate internal messaging into compelling stories, and develop business-critical assets to strengthen our demand generation campaigns.
- Conceptualize, research, and pitch topics that will help tell the Splunk story across security, observability, and platform at different stages of the buyer journey, answering key buyer questions and engaging customers and prospects
- Plan, prioritize, and deliver a slate of assets (primarily long-form e-books) each quarter, owning the project from pitching to outlining and writing, to design, publication, and activation
- Partner closely with stakeholders in Product Marketing to understand the intersection of our audience's needs and product benefits for different personas
- Work collaboratively with Global Integrated Campaigns to keep projects on track and overcome blockers
- Smartly leverage AI tools to build workflow efficiencies and optimize steps in the content production process
- Track the performance of assets you create, reporting on trends and insights
- Copyedit others' work, ensuring alignment with the Splunk tone and style guide and offering suggestions to strengthen the narrative
Minimum Qualifications
- Bachelors + 5 years of related experience, or Masters + 3 years of related experience in journalism, content marketing or similar writing-forward roles
- Experience in B2B SaaS/cloud services for technical audiences with knowledge and curiosity about business and technology trends
- Ability to turn complex topics into easy-to-understand stories written for specific personas and objectives with demonstrated strength in storytelling across a variety of topics
- Experience working in a fast-paced, dynamic work environment with proven ability to meet deadlines, multitask, and be detail-oriented on a variety of projects
- Demonstrated experience collaborating and communicating effectively across different teams and internal stakeholders/SMEs
- Experience leveraging AI tools as a complement to the content creation process
Preferred Qualifications
- Experience writing about cybersecurity, observability/monitoring and data preferred
- Experience creating demand-generating, gated campaign content (e-books, for example), is a plus
- Experience creating conversion copy for campaign landing pages
- Experience working with creative teams to bring the written word to life
- History of and passion for improving cross-team processes
Vacancy posted 4 days ago
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