Product Marketing Manager

Product Marketing Manager

Coast is re-imagining the trillion-dollar U.S. B2B card payments infrastructure, with a focus on the country's 500,000 commercial fleets, 10 million commercial vehicles, and 4 million commercial drivers. The incumbent technologies that cater to these customers are decades old, and businesses with fleets increasingly demand modern digital experiences and transparent financial services products. Coast's mission is to deliver this at a transformational scale, beginning with the Coast Fuel Card and a cutting-edge spend management platform.

About the Role

We're looking for a Product Marketing Manager to help Coast bring its products to market. This is a broad, hands-on PMM role spanning our core fuel card, our partners and integration ecosystem, and the customer lifecycle — you'll shape how we position, package, launch, and grow across our products and customer base.

You'll develop deep expertise in our customers, market, and products, and own how we talk about Coast, how we package and sell, and how we drive acquisition, activation, and retention across the funnel.

This is a role with real ownership. You'll help write the playbook, not inherit it.

What You'll Do

• Create positioning and messaging across the Coast portfolio
• Craft clear stories for why Coast wins in key areas such as our fuel card, partner integrations, and more and ship them across every channel: website, in-product, sales materials, campaigns, and lifecycle email
• Work on cross-functional launches end-to-end
• Own launches for new features, product lines, and partner integrations and work with Product, Partnerships, and Sales teams to land each launch
• Drive the customer lifecycle — acquisition, activation, and retention
• Build onboarding, activation, engagement, and retention journeys that grow adoption and revenue
• Use customer insights and product data to find drop-off points and reduce churn — and feed the same signal back into the roadmap
• Enable Sales and CS, and create content that drives pipeline
• Equip teams with pitch frameworks, talk tracks, objection handling, battlecards, and proof points
• Produce decks, one-pagers, customer stories, product walkthroughs, and webinars that educate buyers and build pipeline

What Success Looks Like

In your first year, you'll be successful if you:

1. Drive increased leads and adoption for our fuel card and partner integrations by executing key launches, spanning email, website, sales enablement, in-product, and lifecycle channels.
2. Improve activation and retention by finding lifecycle drop-off points and closing them with Product, Sales, and CS, with lifecycle and in-product triggers that deepen engagement
3. Partner with Sales to turn discovery calls and objections into decks, pitch narratives, and battlecards reps actually use — lifting booked demos
4. Build co-marketing and enablement with partners that opens new acquisition channels

Requirements

• AI-native mindset: you're already using AI tools in your daily work and you're excited to push further
• Strong analytical instincts: comfortable pulling metrics, spotting trends, and translating data into GTM decisions
• Bias toward action and process-building; you don't wait for someone to hand you a playbook
• Comfortable building structure in ambiguity without losing momentum
• Demonstrated experience owning the full funnel through lifecycle and retention
• Experience partnering with Sales and Customer Success
• Experience in fintech, payments, B2B SaaS, or financial services a plus
• New York City based; able to be in-office 3–4 days per week

Compensation

Our salary ranges are based on paying competitively for our size and industry, and are one part of our total compensation package that also includes benefits, signing bonus, and equity. Pay decisions are based on a number of factors, including scope and qualifications for the role, experience level, skillset, and balancing internal equity relative to other Coast employees. We expect the majority of the candidates who are offered roles at Coast to fall healthily within the range based on these factors.

• Salary range: $110,000–$140,000 annually
• Equity grant: commensurate with level determined at the discretion of the company, with meaningful potential upside given the company's early stage
• Benefits overview:
• Medical, dental, and vision insurance
• Unlimited paid time off (vacation, personal well-being, paid holidays)
• Paid parental leave
• $400 accessories allowance (a keyboard, mouse, headphones, etc.)
• Free lunch every Friday

About Coast

Coast is re-imagining the trillion-dollar U.S. B2B card payments infrastructure, with a focus on the country's 500,000 commercial fleets, 10 million commercial vehicles, and 4 million commercial drivers.

Coast is co-founded and led by Daniel Simon, who previously cofounded Bread (breadpayments.com), a leading payments and credit technology firm backed by some of the world's top VCs which was acquired for $500MM+ in 2020.

Coast has raised $165M in total funding — our $40M Series B equity round was led by ICONIQ Growth with participation from Thomvest, and Synchrony. We're also backed by top fintech and mobility venture funds — including Accel, Insight Partners, Better Tomorrow Ventures, Avid Ventures, Bessemer Venture Partners, BoxGroup, Foundation Capital, Greycroft, Colle — and premier angel investors — including Max Levchin (Affirm), Josh Abramowitz (Bread), Jason Gardner (Marqeta), William Hockey (Plaid), Ryan Petersen (Flexport), and many others.