Product Manager, Principal Salesforce Architect (Data Cloud & Marketing Cloud)

Job Description

Your Role

The Transformation Platform Strategy & Operations team is responsible for defining and governing the technical architecture that enables scalable, secure, and data-driven customer engagement across the organization. The Principal Salesforce Architect will report to the Senior Manager of Product Management.


In this role you will successfully design and manage the delivery of complex Salesforce solutions for Blue Shield of California. While this role requires broad platform knowledge across the enterprise, there is a specific and critical emphasis on Data Cloud, Marketing Cloud Engagement, and Marketing Cloud Personalization including deep knowledge in APIs, Apex, Lightning, mobile development technologies, and integration/ETL technologies.

Responsibilities

Your Work

In this role, you will:

• Mentor, create, and manage ongoing key personas development for product areas.
• Exhibits natural and intuitive user empathy.
• Mentor, determine, and analyze KPIs at a product level to establish experience success, failures, and next steps through iteration.
• Conduct secondary market research and apply toward product strategy.
• Effectively organize and lead brainstorming sessions.
• Collaborate with stakeholders to define requirements, deliverables, and set and manage expectations, specifically regarding data unification and customer journey strategies.
• Translate business requirements into well-architected solutions that best leverage the Salesforce platform, with a focus on activating data through Data Cloud and Marketing Cloud.
• Design and document data ingestion, harmonization, and unification strategies within Data Cloud to create a single source of truth.
• Architect real-time personalization solutions using Marketing Cloud Personalization to deliver next-best-actions across web, mobile, and email channels.
• Lead technical design sessions, architect and document technical solutions aligned with Blue Shield's business objectives and identify gaps between the current and desired end states.
• Provide oversight and governance of Salesforce projects.
• Follow and help define coding standards (including AMPScript, SSJS, and SQL). Lead code reviews during projects to ensure quality and appropriate design patterns are followed.
• Ensure seamless connectivity between Salesforce Core (CRM), Data Cloud, and Marketing Cloud Engagement to support closed-loop reporting and automated journey triggers.

Qualifications

Your Knowledge and Experience

• Mastery-level knowledge of job area and deep product knowledge with 8+ years of experience in Product Management, Management Consulting, or Entrepreneurship required. BA/BS in Business, Finance, Economics, Public Health, or Information Technology.
• Graduate degree (e.g. MBA) is highly desirable; Certification in area of expertise preferred (e.g. PMP, Lean, SAFE, CSPO).
• Deep, practical experience with Salesforce Data Cloud, including defining Data Model Objects (DMOs), Data Stream configuration, and Identity Resolution rules.
• Expert-level understanding of Marketing Cloud Engagement (Journey Builder, Automation Studio, Contact Builder) and Marketing Cloud Personalization (Templates, Campaigns, Sitemap development).
• Understanding of systems architecture and ability to design scalable performance-driven solutions.
• Familiarity with platform authentication patterns (SAML, SSO, OAuth) and Marketing Cloud Connect configuration.
• Strong understanding of environment management, release management, code versioning best practices, and deployment methodologies.
• Active Salesforce certifications are preferred, specifically: Salesforce Data Cloud Consultant, Marketing Cloud Consultant, or Marketing Cloud Personalization Accredited Professional.
• Expert level experience defining the system architecture landscape, identifying gaps between current and desired end-states, and delivering a comprehensive solution that will enable achievement of the desired business outcomes.

#LI-MC1

About the Team

About Blue Shield of California

As of January 2025, Blue Shield of California became a subsidiary of Ascendiun. Ascendiun is a nonprofit corporate entity that is the parent to a family of organizations including Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan; Altais, a clinical services company; and Stellarus, a company designed to scale healthcare solutions. Together, these organizations are referred to as the Ascendiun Family of Companies.


At Blue Shield of California, our mission is to create a healthcare system worthy of our family and friends and sustainably affordable. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.


To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals.

Blue Shield is a U.S. News Best Company to work for, a Deloitte U.S. Best Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360 as a Top Regional Company, and one of the 50 most community-minded companies in the United States by Points of Light. Here at Blue Shield, we strive to make a positive change across our industry and communities - join us!


Our Values:

• Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.
• Human. We strive to listen and communicate effectively, showing empathy by understanding others' perspectives.
• Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.

Our Workplace Model


We believe in fostering a workplace environment that balances purposeful in-person collaboration with flexibility - providing clear expectations while respecting the diverse needs of our workforce. Our workplace model is designed around intentional in-person interaction, collaboration, connection, creativity and flexibility:

• For most teams, this means coming into the office two days per week.
• Employees living more than 50 miles from an office location, out of state employees, and employees in certain member-facing roles should work with their manager to determine in-office time based on business need.
• For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well-being.

The Company reserves the right to require more presence in the office based on business needs, and requirements are subject to change with periodic reviews.


Physical Requirements:

Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.

Please click here for further physical requirement detail.


Equal Employment Opportunity:

External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.