Head of Marketing

About the Role

We are a fast-growing, angel-backed European B2B SaaS startup in the AI-powered business communications space. Our small, flat team moves quickly and expects real ownership - and we're looking for a Head of Marketing to lead the entire marketing function end-to-end.

Reporting directly to the CEO, you'll own strategy, execution, budget allocation, and team building. You'll be the engine that drives qualified leads to Sales, managing a monthly marketing budget of over €400,000 . This is a hands-on leadership role for someone who thrives at the intersection of performance marketing, creative strategy, and people leadership.

No visa sponsorship is available for this role.
What You'll Do

• Own the full marketing function - strategy, execution, KPIs, and results.
• Manage and allocate a monthly marketing budget exceeding €400,000.
• Drive qualified lead generation as the primary KPI in support of the Sales team.
• Define marketing strategy, priorities, and KPI frameworks across all channels (paid, organic, email, social, SEO, personal branding).
• Lead media buying and performance marketing scaling efforts in close collaboration with performance marketing specialists.
• Develop and iterate on creative and content strategies, including testing frameworks for ads, landing pages, and funnels.
• Own website copy, customer journey design, messaging architecture, and conversion rate optimization.
• Optimize newsletter and automated email flows for engagement and conversion.
• Build and manage the marketing team - hiring strategically to remove bottlenecks and scale capacity.
• Plan and execute go-to-market strategies for new features and market expansions.
• Drive influencer partnerships and social/content initiatives.

What We're Looking For

Must-haves:

• 5+ years of marketing experience with progressive leadership responsibility.
• Proven track record managing total marketing budgets exceeding €500,000/month .
• Experience leading an end-to-end marketing function: building and managing a team, setting strategy, and owning cross-channel KPIs.
• Deep expertise in performance marketing and media buying at scale (high-volume ad spend).
• Strong experience with conversion rate optimization - website copy, landing pages, customer journeys, and messaging.
• Hands-on experience with email marketing, including newsletters and automated flows.
• Experience planning and executing GTM strategies.
• Experience with influencer partnerships and social/content initiatives.
• Solid grasp of KPI frameworks, attribution models, and tracking for SEO, social, and personal branding.
• A hands-on operator mindset - able to scale a team while staying accountable for execution.

Nice to have:

• Background in B2B SaaS or e-commerce.
• Experience working in a fast-moving, early-stage company environment.

Compensation & Benefits

• Salary: $120,000 - $200,000 annually (or equivalent, depending on currency and negotiation)
• High-impact role with direct influence on company growth trajectory
• Flat organization with close collaboration with senior leadership
• Opportunity to build and own the marketing function from the ground up

Location

This is an on-site role based in Vienna, Austria . Candidates must be available to work from our Vienna office. Remote or fully remote arrangements are not available for this position. Visa sponsorship is not provided.