Digital Marketing Specialist

Job Description

Job Description

Position Overview

Pineapple Healthcare is seeking a highly motivated, innovative Digital Marketing Specialist to
join our Marketing & Communications team in Orlando, FL. This role requires a data-driven
marketer with advanced digital advertising expertise and high-level graphic design capabilities.
You will be responsible for building, optimizing, and scaling paid advertising campaigns while
independently producing compelling, brand-aligned visual assets to support clinic initiatives and
community outreach.

• Paid Media Strategy & Management: Plan, execute, and scale high-impact paid advertising
  campaigns on Meta Ads (Facebook/Instagram), Google Ads, and YouTube Ads.
• Creative Asset Production: Independently design high-quality graphics, visual media, digital ad
  banners, and video/reel content using Adobe Creative Cloud and modern design tools (Adobe,
  CapCut, Canva, and Affinity).
• Email Marketing: Plan, execute, design, and distribute email marketing communications
  (HubSpot)
• Campaign Analytics & ROI: Monitor, analyze, and report on campaign KPIs, audience insights,
  and performance metrics to continually optimize ad spend and conversion rates.
• Content Calendar Management: Develop, schedule, and oversee comprehensive multi-channel
  content calendars across digital, social, and print platforms.
• Brand & Reputation Alignment: Maintain consistent brand messaging across all ad creatives,
  landing pages, and promotional materials for events and community health fairs.

Secondary & Additional Responsibilities

• Social Media & Community Engagement: Manage and monitor social media channels by
  responding to comments/messages and supporting reputation management when needed.
• Crisis & Reputation Management: Assist in managing crises, addressing negative reviews, and
  communicating responses to unfavorable news.
• Cross-Departmental Alignment: Coordinate with internal teams (clinical, operations, leadership)
  to gather information, develop accurate messaging, and promote key initiatives.
• Digital & Web Support: Assist in website updates, landing pages, and digital experience improvements in collaboration with the marketing and web teams.
• Budget & Project Tracking: Track advertising budgets, spending, and timelines to ensure efficient use of resources and timely delivery of campaigns.
• On-Site Content Capture: Assist with photography and videography needs, including capturing content during events or at clinic locations when required.
• Market Research & Industry Trends: Conduct market research and stay current on advertising trends, emerging platforms, healthcare marketing updates, and best practices.
• Team Brainstorming: Support creative brainstorming and team collaboration, contributing fresh ideas and solutions during campaign planning meetings.

Minimum Requirements

• Core Platform Mastery: Proven hands-on experience managing paid ad campaigns within Meta
  Ads Manager, Google Ads, and YouTube Ads.
• Advanced Graphic Design & Editing: Intermediate to advanced proficiency with Adobe Creative
  Suite (Photoshop, Illustrator, Premiere Pro) or comparable professional design software.
• Experience: 2+ years of hands-on digital marketing, paid social execution, and visual content
  creation experience.
• Language: Strong bilingual (English/Spanish) written and verbal communication skills.
• Location: Must be able to work full-time hybrid in Orlando, FL.
  

Preferred Qualifications

• Prior marketing experience within healthcare, community health, or non-profit organizations.
• Hands-on photography and video production capabilities for clinic activations and events.
• Knowledge of SEO/SEM fundamentals and marketing automation platforms (HubSpot,
  Mailchimp).