Marketing and Media Coordinator

Description

GENERAL DESCRIPTION:

The Marketing & Media Coordinator will be responsible for effectively reaching internal and external audiences and contributing to positive brand reputation for Carolina Health Centers. For both CHC and its supporting foundation, this position will be responsible for and/or assist in projects relating to digital marketing, social media, website maintenance, photography, videography, and graphic design. The Marketing & Media Coordinator must create campaigns/projects and be able to track these tasks to completion.

DUTIES AND RESPONSIBILITIES:

For both CHC and its supporting foundation -

• Exercises independent judgment regarding organizational communications, marketing, and brand strategies
• Develops and implements marketing and public relations plans
• Determines campaign priorities and allocation of communications resources
• Analyzes digital insights and adjusts strategies to align with successes
• Oversees and executes creation of marketing materials, including but not limited to, media advertising, signage, organizational literature, department-specific literature
• Maintains inventory of organizational/marketing materials and distributes as needed
• Manages corporate social media accounts (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and creates engaging content
• Manages CHC and Foundation websites
• Creates and executes content/campaign ideas for social media
• Engages professionally and appropriately on behalf of CHC with digital audiences for growth and reputation management (social media comments, Google reviews, etc.)
• Manages, produces, and edits photography/video/audio projects with critical attention to create content consistent with corporate brand and image

REPORTING RELATIONSHIPS:

Responsible to:

• Directly supervised by Executive Director – Foundation & Development

Workers supervised:

• § None

Interrelationships:

• Must maintain exceptional working relationships internally and externally

This job description is not designed to cover or contain an exhaustive list of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Requirements

REQUIREMENTS:

All employees of Carolina Health Centers, Inc. are expected to perform the duties of their job and behave in a manner consistent with the Corporate Philosophy which supports the values of: respect, honesty, integrity, openness, transparency, diversity, inclusion, stewardship, and innovation.

In addition, this position requires:

• Education:

- Bachelor’s degree in graphics, communications, marketing, media, or a combination of relevant work experience.

• Work Experience:

- 1-2 years of experience in related field preferred

• Licensure and Certification:

- None required

• Skills:

- Demonstration of strong communication skills (orally and in writing)

- Great interpersonal and organizational skills

- Proficient in use of computer and keyboard

- Able to establish and maintain effective working relationships

- Knowledge of HIPAA and ability to maintain confidentiality

- Able to manage self and environment calmly and appropriately in stressful situations

- Working knowledge of Canva, Photoshop, and other media editing software

- Must have a valid driver’s license and safe driving record

- Able to work flexible hours on occasion

• Physical Abilities:

- Stand for extended periods of time

- Sit for extended periods of time

- Able to push, pull and reach, sit, stoop and stretch

- Have full range of body motion

- Have the hand-eye coordination and manual dexterity needed to operate a computer, telephone, copier, and media equipment

- Required to talk and hear

- Vision abilities required for this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus

• Work Environment:

At times, this job involves exposure to customer/patient elements. This job also operates in a professional office environment. This role routinely uses standard Office equipment such as computers, telephones, photocopiers, filing cabinets, and fax machines. Remote options are available and dependent on work efficiency