Social Media Coordinator

Overview Flex Year Round Arapahoe Basin is a small ski area 60 miles west of Denver that offers big-mountain challenges and life-changing experiences for our employees and guests alike. Whether you're here for a season or a lifetime, A-Basin is a place where dedicated and hard-working employees have a chance to shine. Perks & Benefits Free season pass to Arapahoe Basin and all Alterra Resorts Discounted friends & family tickets Discounted Ikon Pass for all eligible employees* Medical, dental, vision, life, paid parental leave, and more for eligible employees* 401(k) plan with generous company match Ski Area discounts for Rentals, Retail, Silverthorne Rec. Center, and our food and beverage outlets Discounted equipment rentals, pro-deals, and more Financial assistance and mental health resources through TELUS Position Summary The Social Media Coordinator is a strategist and creator focused on building, engaging, and sustaining Arapahoe Basin's social media following. This role requires proven experience in audience growth strategies, community management, viral content trends, photography, and videography. The ideal candidate possesses strong social media skills, a deep understanding of platform algorithms, and the ability to turn daily mountain happenings into high-growth digital moments under strict deadlines. In order to be successful, the Social Media Coordinator must be a strong skier or rider and be comfortable and familiar on all A-Basin terrain. The position reports to the Communications Manager. The start date for this position is September 2026. This is a 10-month role with 2 months off in the summer. Wage Hourly pay range: $20.00 - $25.92 / hour. Actual pay will vary and may be above or below the range based on experience, education, training, location, merit system, quantity or quality of production, and responsibilities. The range listed is one component of Arapahoe Basin's total compensation package for employees. Other rewards may include many region-specific benefits. Essential Duties Generate, edit, and share high-impact, shareable content daily; plan weekly social content, write captions, capture necessary imagery or videography, and post. Execute rapid social media strategies to systematically increase follower counts across Instagram, Facebook, TikTok, Vimeo, and YouTube. Develop high-quality, social-forward content tailored to different platforms, ensuring alignment with brand voice, marketing objectives, and business needs. Monitor social media trends, viral audio, and platform algorithm changes daily to pivot content strategy for maximum reach and virality. Actively manage and nurture the online community; engage in comment sections, respond to inquiries, spark conversations, and monitor customer reviews to foster brand loyalty. Keep a social calendar up to date with events, sales, partnership posts, and remain flexible with snow conditions. Rapidly procure snow alert photos and video content to be shared in a timely fashion for both traditional and social media. Update and maintain the digital asset library and images for website integration and use across the business in Dropbox and A-Basin's local network as both high- and low-resolution images ready for use. Identify, pitch, and execute high-engagement photo and video projects designed to drive brand awareness and viral sharing. Source, pitch, and manage relationships with regional and industry athletes & influencers to expand audience reach through collaborative content and takeovers while diversifying online content. Use, maintain, and update technical equipment (cameras, lenses, stabilizers, etc.) optimized for rapid social media content capture. Capture creative, brand-relevant footage across the mountain. Edit video in post-production, including the addition of special effects, graphics, trending audio, and captions to maximize viewer retention. Collaborate with Alterra Mountain Company to create content for Ikon Pass social channels and become familiar with Ikon brand guidelines. Analyze social media metrics and growth KPIs monthly alongside Communications Manager and CRM Specialist to refine content tactics and prove ROI on audience growth. Suggest and implement new interactive platform features (e.g., broadcasts, polls, live streams) to develop brand awareness. Prepare to work weekends, shift schedules, and early/late shifts when necessary. Attend A-Basin events for content capture and event assistance. Follow all departmental sustainability guidelines. Perform other duties as assigned. Required Qualifications 1 to 3 years of relevant experience in social media with a documented track record of growing organic audiences/communities. High-level photography and short-form videography skills tailored specifically for social platforms (TikTok, Reels, Shorts). Proficiency in mobile editing apps and the Adobe Creative Cloud, including but not limited to: CapCut, Edits, Lightroom, Photoshop, and Premiere Pro. Strong, witty copywriting and editing skills with the ability to capture the A-Basin vibe. Deep understanding of social media analytics tools and community management best practices. Successful completion of an MVR background check. Availability for weekends and holidays. Education Requirements Bachelor's degree in marketing or related field - preferred. Physical Requirements Ability to withstand high-altitude conditions at all times. Ability to sit, stand, and navigate stairs. Ability to ski or snowboard at an expert level - preferred. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. Working Conditions This position splits time between working indoors in an office setting while editing, analyzing metrics, and using a computer, and working outdoors in a high-alpine environment in all types of weather conditions to capture live content. Works outdoors in high-alpine environment, riding a chair lift and skiing/riding while safely carrying camera equipment. Arapahoe Basin is an equal opportunity employer and maintains drug-free workplaces. All employees and candidates are reminded that Arapahoe Basin adheres to all applicable labor and employment laws, and State, County, and City-specific labor and employment regulations, where applicable. #J-18808-Ljbffr Alterra Mountain Company