Senior Digital Marketing Manager

About the Department The College of Humanities and Social Sciences (CHSS) marketing and communications unit produces and implements strategic communication and marketing initiatives that amplify the impact of its faculty, students, alumni, and research; strengthen engagement with key audiences; and maintain brand identity for the college. They tell the college’s story by creating and sharing content via the college’s website, print communications, social media channels, and student recruitment email campaigns. About the Position The Senior Digital Marketing Manager produces strategic marketing plans, campaigns, and assets for the College of Humanities and Social Sciences (CHSS) with a focus on attracting prospective students and driving application and enrollment growth. Responsibilities College-Level Strategic Marketing Planning and Implementation: Creates and implements marketing plans and activities for the College of Humanities and Social Sciences (CHSS) with a focus on application lead generation and enrollment growth. Assets and campaigns will articulate clear career pathways and program benefits through coordinated, engaging, and brand-aligned communications while maintaining the college’s brand identity; Partners with Graduate Academic Affairs and Undergraduate Academic Affairs to understand and address academic unit recruitment challenges and content needs; Collaborates with Graduate and Undergraduate Academic Affairs to develop email marketing campaigns for prospective students, including analyzing metrics and applying data to improve campaigns; Manages strategy for paid social campaigns; In support of raising college awareness and increasing graduate student enrollment, and in collaboration with the Director of Communications and approved CHSS vendors, creates and posts organic and paid social media and other online advertisements, as well as Google search and display ads; Advises senior leadership to inform efficient and effective digital marketing strategies; Stays up-to-date with digital marketing trends and best practices and implements them as appropriate; Directs and collaborates with designers, photographers, and video editors to develop campaigns/campaign content in strategic areas that align with the college’s mission/marketing objectives; Manages reporting and analytics to inform comprehensive reporting on the impact of digital campaigns and digital channels in overall marketing outcomes; Oversees development of social media content, including graphics and video, to align with strategic messages and themes; Serves as the primary CHSS communications contact with the university’s Enrollment Management office (for undergraduate email communications) and Graduate Academic Affairs Graduate Enrollment Coordinator; Collaborates with the Senior Writer/Editor to share academic unit news and propose topics for new content development; Writes, edits, and proofreads occasional news stories or student profiles; and Keeps the supervisor and other relevant college staff up to date on work completed and planned for particular departments or programs. Regularly shares results. Academic Unit Marketing Training, Consultation, and Collaboration: Trains academic units with effectively communicating the value of programs to prospective students through integrated marketing communications, including website program pages, career pathways and outcomes, student profiles, short‑form videos, presentation materials, collateral for career fairs (e.g., degree flyer templates), and social media campaigns; Creates and maintains resources (templates, guidelines) for best marketing practices to support academic departments and programs; writes “How Tos” for the Marketing and Communications Resources SharePoint site; and develops general guidelines for spending marketing funds; Delivers brief best practice trainings to program directors and coordinators; Creates templates to assist academic units with messaging for graduate and undergraduate admissions email campaigns; Creates and expands a marketing network across programs; Coordinates with academic units to gather student and alumni stories, testimonials, and visuals to showcase authentic voices in program‑specific marketing and recruitment materials; With the Social Media Manager, works with academic departments interested in improving their social media presence and online advertising. Prepares and shares regular reports on campaign results with the marketing team and program staff; Serves as the primary contact for academic unit marketing questions; Assists with academic unit website content reviews to ensure accuracy, currency, and alignment with the brand; Attends graduate and undergraduate directors/coordinators meetings to answer marketing questions and address timely topics; Administers Graduate Marketing Budget Use Survey to graduate program directors and coordinators; and Ensures that the CHSS and George Mason University brand guidelines are implemented consistently across all marketing assets, both print and digital, and provide brand guidance to academic unit content creators. Leadership and Management: Supervises and mentors the college’s Social Media Manager and Marketing and Communications Assistant; and Sets clear goals that are aligned with the college's priorities and monitors outcomes. Required Qualifications Bachelor’s degree in related field, or equivalent combination of education and experience; Demonstrated experience (5-7 years) in a marketing/recruiting position; Demonstrated supervisory experience; Knowledge of the disciplines and values of humanities and social sciences; Knowledge of market analysis and digital marketing strategies, including a strong focus on content marketing; Knowledge of social media strategies and analytics; Strong writing and organizational skills; and Ability to lead and develop staff. Preferred Qualifications Master’s degree in related field; Experience within an academic environment; Excellent project management skills; Ability to build and sustain robust partnerships within the college and with external service providers; and Proficiency with Adobe Creative Suite. Equity Statement George Mason University is an equal opportunity/affirmative action employer, committed to promoting inclusion and equity in its community. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any characteristic protected by law. #J-18808-Ljbffr The Chronicle of Higher Education