Online Marketing Manager (Mensch)

Online Marketing Manager

Düsseldorf, Germany

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

What We Offer:

• Work-Life-Balance: With our flexible working hours & remote work, you can shape your daily routine as you see fit. You can also balance out overtime.
• Vacation Mode On: You receive 30 vacation days plus a flexible day – additionally, December 24th and 31st are off.
• Wellbeing First: Health benefits, attractive pension plans, and mental health awareness days put your health at the center.
• Practice Makes Perfect: Develop yourself with our diverse training opportunities and use our internal career programs for your growth in the WPP network.
• More Than Just A Job: You can look forward to unforgettable events, employee discounts, and other highlights like the job ticket, wellhub, or job bike.
• Be Yourself: Everyone is welcome here – diversity and equal opportunities are close to our hearts.

What You Will Do:

As an Online Marketing Manager you will be responsible for the timely start of campaigns, the execution and optimization of digital campaigns, and ensuring a smooth technical implementation across all relevant systems and partners.

• Campaign Management: You will operationally implement digital campaigns from setup to delivery including technical setups and measurements. Through continuous performance analysis, you will identify optimization potentials and continuously develop the campaigns.
• Interface Management: You will work closely with consulting, planning, and ad operations as well as with the expert teams Paid Search, Paid Social, and Programmatic to ensure smooth coordination in the campaign process.
• Technical Implementation: You will ensure optimal processes between marketers, ad servers (Google Campaign Manager & Adform), and third-party providers (e.g., Nielsen, IAS & DoubleVerify).
• Creative Coordination: You will coordinate the coordination with creative agencies for the production of the planned creatives.
• Monitoring & Pacing: You will always keep an eye on the campaign delivery, intervene in case of anomalies or low performance, and control the pacing to ensure the booked delivery.
• Performance & Pacing: Based on relevant KPIs, you will analyze the campaign performance, derive learnings, and develop optimization approaches to increase results.

What You Bring To The Table:

• Education: You have a completed degree or training in marketing, media, business, or a related field.
• Professional Experience & Expertise: You have experience in the online area, ideally as an ad/campaign manager, know the most important online KPIs, and have reporting experience if possible.
• Technical Understanding: You have knowledge of third-party tracking possibilities as well as basic HTML/CSS skills.
• Tools & Number Aptitude: Good Office 365 skills (especially Excel, PowerPoint, and Outlook) and analytical understanding distinguish you.
• Work Style: A reliable, self-reliant, and structured work style is just as important to you as resilience and team orientation.
• Language Skills: Very good German language skills in speech and writing complete your profile.

Moreover, you are organized, reliable, and meticulous.

If you find this job exciting, we encourage you to apply even if you do not meet every listed qualification.

Working At WPP Media:

At WPP Media, we shape the future of media and consistently invest in our employees. Every colleague enjoys the benefits of the global network of WPP Media and WPP to develop and learn at the forefront of marketing and advertising. We live diversity and togetherness through numerous employee resource groups and regular internal events – for exchange, inspiration, and celebrating our successes together. WPP Media is an employer that promotes equal opportunities. We consider all applicants for all positions without discrimination. Our goal is a culture of respect and belonging, where everyone has the same opportunities to contribute and grow professionally.

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