Business Development Officer

Business Development Officer

The Business Development Officer (BDO) is responsible for generating new business. This is accomplished by building and maintaining sponsor relations with key member companies and soliciting new sponsor company affiliations. The BDO will also prospect and provide leads to Commercial Services to develop new business relationships related to treasury management and commercial loans in order to meet IMCU sales goals. The position requires a highly motivated and team oriented person with a sales mentality. The position includes a base salary with incentives.

Essential functions:

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Maintain contact and build relationship with current sponsor affiliations, schools and municipalities.
• Sell sponsor company employees on the benefits of membership through presentations, financial literacy seminars, sign-ups, benefit fairs, etc., all with a focus on acquiring new member applications and product sales
• Work with branch managers in the assigned area to support member retention and drive new sign ups
• Initiate sales calls on the phone and in-person to sign up prospective NEW sponsor companies
• Provide orientation information and marketing materials as needed to sponsor companies
• Maintain CRM database of communications with sponsor companies and business clients.
• Generate lending leads for Branch Managers
• Assist Treasury Management & Commercial Services with prospecting & outbound calls.
• Sell businesses on opening business accounts and loans, in addition to Health Savings Accounts
• Collaborate with health insurance brokers providing Health Saving Accounts to clients
• Assist branches and Online Account teams with troubleshooting Health Saving Accounts
• Assist ATM Department and IS Department on field ATM needs.
• Market, track and execute all terms of affinity card contract with schools, foundations & hospitals.
• Entertain clients and prospects at occasional hospitality events to build client relationships and sell prospective members on the benefits of doing business with the credit union
• Represent the credit union at various sponsor, community and/or business meetings to promote the credit union and enhance new membership growth opportunities
• Track and report results of sales and support events
• Serve as liaison between the credit union foundation, membership and community
• Other duties as assigned

Competencies:

• Adapts to change, open to new ideas and responsibilities
• Communicates well (written and verbal), delivers presentations, has good listening skills
• Skilled with computers, takes advantage of new technology, learns new tools quickly, uses technology to enhance job performance
• Understands marketplace, works to meet prospect/customer needs, effective closing technique

Supervisory responsibilities: None

Work environment: Office, branches, and off-site venues

Physical demands: Some lifting, standing

Travel required: Travel will be required to different branch locations and event locations regularly, personal vehicle usage will be required

Required education and experience:

• Four year college degree with emphasis in business, marketing, or equivalent professional experience
• Minimum of two years Sales and/or Marketing experience and extensive knowledge of financial institutions and products.
• New account & lending experience is preferred.
• Excellent verbal and written communication skills and accomplished at personal computer applications
• Must be a self-starter that possess the ability to work with little direct supervision
• Must have a reliable vehicle and be willing to travel within the Indiana market
• Must be willing to work night and weekend events as needed

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.