VP Marketing

VP Marketing — 7th Street Burger Location: New York, NY (Hybrid) Reports To: Kevin Rezvani (Co-Founder) & Dean Duffy (President) About 7th Street Burger 7th Street Burger was founded in 2021 by two childhood friends with one simple idea — make great burgers, keep it simple, and stay true to our roots. What started as a single East Village shop has grown into 31+ locations across New York, Boston, New Jersey, and DMV, with plans to scale throughout the Northeast. We’re a team of operators, builders, and neighborhood people who love serving up great food and positive energy in every community we join. Our mission is simple: to build the next great American burger brand — defined by simplicity, quality, and authentic neighborhood roots. The Role (What We Need) Senior enough to own the whole marketing function and hands‑on enough to make the entire East Coast feel like 7th Street Burger belongs on their block. For the next 12‑18 months you are executing – branding/socials, field marketing, and partnerships; not managing people who do. The team comes after you’ve built the playbook and proven it works. The opportunity is two things, and you need to be good at both: Brand & Creative — Own the voice, social presence, collaborations, and viral moments. Build cultural credibility through street/sport/music/nightlife adjacency and make us punch 10x above our media budget through earned attention, not paid reach. Field & Local‑store Marketing — Own the grand‑opening playbook for every new market, and make each opening a local event, not a soft launch. Drive a repeatable local‑community engagement motion per store: Neighborhood partnerships, local creators, nearby businesses, late‑night and event‑based demand. Key Responsibilities (Everything You’ll Own in Partnership with the co-Founder) Brand Strategy, Voice, & Creative Direction — The copy, visual direction, and way we show up in‑person and online. Organic Social & Content — Instagram, TikTok, and the viral moments that drive traffic. Local Shop Marketing & Grand Openings — A fully built, repeatable grand opening playbook that other operators could run. Pre‑opening buzz, opening day execution, and the sustained local motion that keeps stores busy after week one. Brand Partnerships — Maintain and activate existing partnerships, sourcing and closing new ones, and building a pipeline that spans the full spectrum: Major sports and entertainment properties, local businesses, pop‑ups, and everything in‑between. PR & Earned Media — Partnerships, collabs, sponsorships, and press to keep us relevant in the NYC market while taking over new ones. Loyalty Program & CRM — Own the strategy behind our loyalty program and lifecycle marketing. The goal is frequency and retention, not just acquisition. LTOs & Menu Marketing — In partnership with ops and culinary, own how we market new menu items and limited‑time offers. Paid Media & Delivery Platforms — Own our presence and marketing on Uber Eats, DoorDash, and GrubHub which at our scale is a real traffic and revenue lever. Merchandise Strategy — Tied to store openings, partnerships, influencer gifting, and brand building. The Data — You know which moves drove sales and which just got likes. You can pull the numbers, read them honestly, and adjust. What success looks like (how you will be measured): Same-store sales growth is the headline. Brand awareness and cultural buzz matter because they drive transactions, traffic, and frequency; not as ends in themselves. In your first year we'll look for: Measurable lift in same-store sales and transaction frequency in existing markets Grand openings that meaningfully outperform with a documented, repeatable local-launch playbook that other operators could run Aided/unaided brand awareness gains in priority markets (NYC core + new-market entries) Earned-attention moments that drove real traffic, not just impressions Who You Are You’ve built brand fame for something (a product, place, label, scene) and you can point to the receipts. You think the standard restaurant marketing playbook is boring and outdated, and you can articulate why and what you’d do instead. You’re a strong writer and a sharp visual editor. Taste is non‑negotiable. You move fast, take on challenge, think outside of the box, and would rather run ten cheap experiments than one expensive campaign. You’re rooted in or fluent in street/sport/nightlife culture You can hold a number. You know what drove, and you can prove it. You’re as comfortable on the sidewalk at a midnight shop opening as you are in a pitch. Who You Are Not You need a big paid budget to make anything happen. Your best work is a brand guidelines PDF. You want to hire a team before you've personally proven the motion. You think “local marketing” is beneath the role. You confuse going viral with growing sales. Why 7th Street Burger We’re not just opening shops — we’re building the next great neighborhood burger brand. We’re small enough that you own everything and big enough that people will see it. You’ll work with founders who get marketing, a brand with real cultural momentum already behind it, and an expansion where the quality of the marketing work directly determines whether new markets succeed. If you want to run the full brand of something on its way up rather than manage one piece of something that's already figured out — this is that. #J-18808-Ljbffr Socket.dev