Senior Account Based Marketing Manager
$100kWintermeyer Ventures
About the Role
Build and lead an account-based marketing program at a growth-stage healthtech company using AI to improve healthcare operations. Reporting to the VP of Growth Marketing you will partner closely with demand generation and enterprise sales to create pipeline accelerate complex deals and contribute to revenue growth.
What Youll Do
- Own ABM strategy for high-value health system enterprise and management services organization accounts.
- Build the ABM program from the ground up from strategy and planning through execution and measurement.
- Partner with enterprise sales leaders to develop account plans map buying committees identify whitespace and coordinate engagement across deal cycles.
- Design personalized one-to-one and one-to-few campaigns using executive outreach digital channels gifting events customer stories and thought leadership.
- Coordinate account campaigns around product launches conferences executive events and customer stories.
- Track and improve engagement buying committee depth influenced deals win rates and program spending partnering with Revenue Operations and using account intelligence and AI tools.
What Were Looking For
- Five to ten years of account-based marketing experience with B2B SaaS marketing experience in ABM demand generation or field marketing.
- Hands-on success designing and executing personalized one-to-one and one-to-few campaigns for enterprise or mid-market accounts including complex sales cycles and deals of $100000 or more in annual contract value.
- Experience building programs in a growth-stage or otherwise evolving environment.
- Working knowledge of Salesforce HubSpot LinkedIn Sales Navigator Outreach Clay 6sense or Demandbase.
- Strong understanding of enterprise buying committees multi-threading long sales cycles and executive engagement.
- AI fluency for account research personalization planning and campaign execution; healthtech or healthcare-adjacent experience is a plus.
Compensation & Benefits
Base salary: $155000 to $185000 annually. Visa sponsorship is not available. Equity and benefits details were not provided.
Location
Hybrid three days per week on-site in San Francisco California.
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