Chief Revenue Officer

Job Description

Chief Revenue Officer (CRO)\n

Location: Remote (USA) — frequent travel to clients, brokers, health plans and partners

Reports to: CEO

Compensation: Competitive (Base, Commissions and Equity)

Wellness Coach is a global wellness platform that inspires and engages workforces through personalized wellness offerings — challenges, personal and leadership coaching, rewards & recognition, Next-Gen EAP, and weight management. We integrate with Microsoft Teams, Slack, and Zoom, and are backed by Softbank NY, Zoom Ventures, and Accomplice. We're AI-first: AI Coach, Nutrition AI, Care Plans and lab integrations, backed by hundreds of human coaches across 15 specialties. HIPAA and ISO 27001 certified.

We're hiring our first Chief Revenue Officer to own all revenue and lead an aggressive 2027 growth plan. You'll build and run a four-channel revenue engine — HR Direct, Payers, Brokers, and Resellers — and own new logo, expansion, and renewal. This is a builder's role: you'll set the plan, hire the team, open the doors, and close the big deals yourself.

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• Impact: Own the number at a company with a national health-plan partnership launching in 2027, a new national reseller partner, and a renewed Workday partnership.
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• Growth: Multi-channel growth with a product that's expanding fast — Care Plan & Benefits Navigation, Employee Recognition, and a developer API.
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• Autonomy: Direct line to the CEO, a seat on the exec team, and the mandate to build the revenue org the way you think it should be built.
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• Own the number: Set and deliver the 2027 revenue plan across new ARR, expansion, and retention; run forecasting and pipeline reviews with weekly accuracy.
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• HR Direct: Lead enterprise and mid-market sales to HR and benefits leaders globally — land multinational employers that need one wellness platform for a distributed workforce across regions, with a focus on Legal, Financial Services, and Tech.
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• Payers: Grow health plan and TPA partnerships — expand existing health-plan relationships into new markets and land new payers that offer Wellness Coach to fully insured and self-funded members.
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• Brokers & Consultants: Build the broker channel from the ground up — national and strong regional benefits brokers and consultants — with enablement, co-selling, and producer relationships that generate repeatable pipeline.
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• Resellers & Platforms: Scale reseller and platform partners (wellness networks, HCM/benefits platforms like Workday and ADP); own partner pricing, enablement, and self-service portal adoption.
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• Build the team: Lead, hire, and coach AEs, BDRs, and partner managers; set quotas, comp plans, territories, and a clear sales process.
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• Run the engine: Partner with RevOps on HubSpot discipline, dashboards, and AI-driven sales automation; partner with Marketing on pipeline targets by channel.
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• Close big deals: Personally lead strategic enterprise, payer, and partner negotiations through MSA/SOW and security reviews.
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• Experience: 12+ years in B2B SaaS or digital health revenue leadership, including 4+ years as CRO, SVP Sales, or equivalent owning a multi-million-dollar number.
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• Benefits ecosystem relationships: An active network with national and regional benefits brokers/consultants and/or HCM platforms (Workday, ADP).
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• Payer experience: Track record selling to or partnering with health plans, TPAs, or PBMs — contracting, PEPM/PMPM models, and multi-year deals.
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• Channel builder: Proven success building reseller or partner channels that produced material, repeatable revenue.
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• Category knowledge: Corporate wellness, EAP, mental health, or digital health (e.g., Wellhub, Personify, Virgin Pulse, Vitality, Hinge Health, Sword, Headspace, Lyra) strongly preferred.
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• Operator mindset: Data-driven, HubSpot fluent, comfortable using AI tools to run a lean, high-output team.
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• Player-coach: Willing to carry a personal book, travel, and be in the room for key deals.
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Competitive: Base, Commissions and Equity

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• Company-paid medical, dental, and vision; unlimited personal coaching and EAP
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• Remote within the U.S.
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• Generous PTO, wellness days, and recharge breaks
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• 401(k) and financial coaching
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• Wellness and lifestyle rewards
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• Executive coaching and mentorship
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• Team retreats and offsites
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• A purpose-driven culture
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Wellness Coach is an equal opportunity employer committed to diversity, equity, and inclusion. We welcome applicants of all backgrounds and experiences.