Marketing Automation Campaign Delivery Manager, Salesforce Marketing Cloud

Work Location:Mount Laurel, New Jersey, United States of AmericaHours:40Pay Details:$91,000 - $145,600 USDTD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.Line of Business:MarketingJob Description:This role is not eligible for TD work visa support or sponsorship (e.g., H-1B, F-1 OPT/STEM OPT, TN or other work visa authorizations). Applicants must have authorization to work in the United States without current or future need for TD sponsorship.The Marketing Automation & Campaign Delivery team is responsible for the execution, optimization, and governance of customer marketing campaigns across digital channels. The team partners closely with Marketing Strategy, Analytics, Creative, Data, and Technology teams to deliver personalized customer communications at scale. This role is focused on Salesforce Marketing Cloud campaign delivery and marketing automation, including audience activation, journey orchestration, personalization, testing, quality assurance, and campaign optimization. The successful candidate will help drive operational excellence while supporting the delivery of targeted customer experiences across email and other emerging digital channels.The Marketing Automation Campaign Delivery Manager will be responsible for completing SFMC configuration and implementation for campaigns. This role is responsible for leading and executing the SFMC strategy requirements as assigned and monitoring active campaigns post- development.Depth & Scope:Leads the configuration of assigned campaign configuration and journey buildDevelops and configures sender/e-mail profile configurationLeads the configuration of audience entry source, exit criteria, re-entry criteria and campaign goalsStructures Journey decision splitsDevelops and configures Journey updates/modifications and version control of active campaignsDevelops and configures dynamic content, including Personalization requirementsDevelops and configures messaging/activities across channels and associate defined sender/delivery profilePerforms on-going QA & platform health checklist tasksParticipates in campaign optimization sessions and support analysis of campaign performanceConfigures A/B tests and present the results for marketing campaignsConfigures and measures campaign optimizationsBuilds emails and ensures email campaigns are meticulously tested for errors and compliance with best practicesPartners with creative teams and build reusable content blocksLeads the configuration of Personalization requirementsCollaborates effectively with cross-functional teams including marketing, sales, and IT to achieve campaign objectivesUtilizes strong project management skills to drive initiatives from conception to completion within established timelinesEducation Experience:Undergraduate degree and/or equivalent relevant experience.3+ years of Salesforce experience or similar marketing automation experience.Solid understanding of marketing campaign concepts and best practicesAbility to analyze and interpret marketing data to provide optimization insightsProficient understanding of data structures and relational data.Ability to work successfully as a member of a team and independentlyPreferred Qualifications:SFMC Administrator CertificationSFMC Email Specialist CertificationFamiliarity with Salesforce CRM and its integration with Marketing CloudCertified Marketing Cloud Email SpecialistExperience with Salesforce Marketing Cloud Journey Builder, Email Studio, Content Builder, and Automation StudioExperience building and supporting complex automated customer journeysWorking knowledge of SQL and relational data conceptsExperience with audience segmentation, personalization, and dynamic contentFamiliarity with Salesforce Data Cloud and CRM integrationsUnderstanding of campaign QA, testing methodologies, and deployment best practicesKnowledge of email deliverability fundamentals, including sender reputation and compliance requirementsExperience working in Agile and cross-functional marketing environmentsStrong analytical and problem-solving skills with the ability to translate data into actionable recommendationsExperience supporting multi-channel campaigns (email, SMS, mobile push, and digital channels) preferredCustomer Accountabilities:Creates integrated marketing campaigns that meet business and marketing strategies and objectivesGathers, integrates and interprets existing views of the target audience, including demographic, attitudinal, and behavioral data to create campaign kick offs and briefsTranslates marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe RTB or proof points)Creates or contributes to an inspiring creative brief for media and creative agencies, evaluates creative campaigns and media strategies based on their impact on customer behaviorUnderstands role of different media options and their impact on achieving marketing objectives, and oversees flawless execution of tactical media and creative plansLeads/interfaces and contributes to cross-functional marketing teams to deliver all elements of campaigns including, targeted and channel marketingDevelops marketing strategies and plans; understands market and growth drivers, creates a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plansDelivers and monitors results; ensures stated objectives are delivered on plan (monitor/early indicators) and where required, takes corrective actions to achieve targetsAnalyzes past results and makes recommendations to maximize return on investmentEvaluates effectiveness of in market activity – Post Implementation Review (including recommendations)Tells our Story – effectively communicates the results and sells the value of marketingUtilizes the best practices to manage projects in the most effective way (on time, on target, on budget) from initiation to completionNavigates through roadblocks by engaging key stakeholders/sponsorsLeads multi-functional teams through the projectTracks and manages budget against plan, meeting all financial reporting requirementsFocuses and defines the problem to solve, engages resources across functional boundaries to gather data and insight, draws insight from data, making correlations and connections to deliver meaning from disparate sources of dataUses data combined with judgement and intuition to make recommendations and drive actionUtilizes data to tell our story and make recommendations that are simple and conciseBuilds innovative solutions; actively contributes to driving the spirit innovation among the team, brings external thinking/ideas to problemsShareholder Accountabilities:Prioritizes and manages own workload to meet service level requirements for service and productivityAdheres to enterprise frameworks or methodologies that relate to activities for respective business area(s)Ensures respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business prioritiesConsistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriateProtects the interests of the organization – identifies and manages risks, and ensures the prompt and thorough resolution of escalated non-standard, high risk issuesConducts internal and external research projects; supports the development/delivery of presentations/communications to management or broader audienceConducts meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practicesMonitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities existApplies subject matter expertise in the discipline, provides guidance, assistance and direction to othersActively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirementsKeeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impactsMaintains a culture of risk management and control, supported by effective processes in alignment with risk appetiteEmployee/Team Accountabilities:Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interestProvides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unitKeeps current on emerging trends/developments and grows knowledge of the business, related tools and techniquesParticipates in personal performance management and development activities, including cross training within own teamKeeps others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activitiesContributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practicesLeads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationshipsContributes to a fair, positive and equitable environment that supports a diverse workforceActs as a brand ambassador for your business area/function and the bank, both internally and/or externallyPhysical Requirements:Never: 0%; Occasional: 1-33%; Frequent: 34-66%; Continuous: 67-100%Domestic Travel – OccasionalInternational Travel – NeverPerforming sedentary work – ContinuousPerforming multiple tasks – ContinuousOperating standard office equipment - ContinuousResponding quickly to sounds – OccasionalSitting – ContinuousStanding – OccasionalWalking – OccasionalMoving safely in confined spaces – OccasionalLifting/Carrying (under 25 lbs.) – OccasionalLifting/Carrying (over 25 lbs.) – NeverSquatting – OccasionalBending – OccasionalKneeling – NeverCrawling – NeverClimbing – NeverReaching overhead – NeverReaching forward – OccasionalPushing – NeverPulling – NeverTwisting – NeverConcentrating for long periods of time – ContinuousApplying common sense to deal with problems involving standardized situations – ContinuousReading, writing and comprehending instructions – ContinuousAdding, subtracting, multiplying and dividing – ContinuousThe above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities & duties are considered essential functions for ADA purposes.Who We Are:TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.Our Total Rewards PackageOur Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn moreAdditional Information:We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.Colleague DevelopmentIf you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.Training & OnboardingWe will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.Interview ProcessWe’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.AccommodationTD Bank is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.If you are an applicant with a disability and need accommodations to complete the application process, please email TD Bank US Workplace Accommodations Program at View email address on click.appcast.io . Include your full name, best way to reach you and the accommodation needed to assist you with the applicant process. #J-18808-Ljbffr TD