Social Media Specialist

Social Media Specialist

Are you passionate about storytelling, digital engagement, and building meaningful connections through social media? We are seeking a creative, strategic, and results-driven Social Media Specialist to enhance our digital presence, engage key audiences, and elevate our brand across multiple platforms.

In this role, you will be responsible for developing and executing impactful social media strategies, creating engaging content, analyzing performance metrics, and building an active online community. The ideal candidate combines creativity with analytics and thrives in a collaborative environment where innovative ideas drive meaningful results.

Position Summary

The Social Media Specialist is responsible for planning, implementing, coordinating, and managing the organization's social media platforms and campaigns. This role plays a critical part in increasing brand awareness, strengthening audience engagement, growing online communities, and supporting broader marketing and business objectives.

Working closely with internal stakeholders and marketing team members, the Social Media Specialist will develop compelling content, oversee social media calendars, measure campaign effectiveness, and help execute integrated digital marketing initiatives.

Key Responsibilities

Social Media Strategy & Execution

• Manage, monitor, and maintain the organization's social media presence across platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter), and emerging channels.
• Develop and execute social media campaigns that support organizational goals, marketing initiatives, product launches, and key member-focused events.
• Create, coordinate, and maintain a strategic social media editorial calendar aligned with marketing campaigns and business priorities.
• Ensure content is engaging, brand-consistent, audience-focused, and optimized for each platform.

Community Management

• Engage with followers and online communities in a professional and timely manner in accordance with organizational social media policies.
• Build meaningful relationships with audiences through authentic interactions and responsive communication.
• Monitor social trends, conversations, and emerging opportunities to strengthen engagement and brand visibility.

Analytics & Performance Reporting

• Develop, track, analyze, and report on key social media metrics and performance indicators.
• Provide regular reporting and actionable recommendations to enhance content effectiveness, audience growth, engagement, and campaign performance.
• Utilize performance data to support annual marketing planning and strategic decision-making.

Digital Marketing Support

• Partner with the Paid Media Specialist to implement and optimize paid social advertising campaigns.
• Support the development and execution of digital marketing initiatives, including website content updates, video production, and digital campaign assets.
• Assist with event sponsorship promotions and related marketing activities as needed.
• Manage and recommend updates to social media standard operating procedures (SOPs) and policies.

Additional Responsibilities

• Assist with special projects and marketing initiatives.
• Perform other duties as assigned.

Qualifications

Required Education & Experience

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field.
• Minimum of two (2) years of professional marketing communications or social media management experience.
• Demonstrated experience managing corporate social media accounts in a professional environment.
• Proven ability to develop and execute successful social media campaigns and content strategies.

Required Skills & Competencies

• Exceptional written, verbal, and interpersonal communication skills.
• Strong understanding of social media platforms, trends, best practices, and content marketing principles.
• Experience using social media management and scheduling tools.
• Ability to manage multiple projects simultaneously while meeting tight deadlines.
• Strong organizational skills, attention to detail, and ability to prioritize competing responsibilities.
• Ability to work independently with minimal supervision.
• Proficient in Microsoft Office Suite, including Outlook, Word, Excel, and PowerPoint.

Preferred Qualifications

• Experience with Google Analytics, Google Ads, Adobe Creative Suite, Salesforce, Google Drive, and project management platforms such as Basecamp.
• Experience in financial services, insurance, or a regulated industry.
• Military service or familiarity with military life and the military community.
• Experience supporting video content creation and digital storytelling initiatives.
• Knowledge of paid social advertising and campaign optimization.

What You'll Bring

• Creativity balanced with analytical thinking.
• Passion for digital engagement and brand storytelling.
• Strong customer-centric mindset and community-building skills.
• A proactive approach to identifying opportunities and solving problems.
• Enthusiasm for working in a collaborative, mission-driven environment.