Retail Experience & Marketing Manager

If you're looking for an opportunity to shape the customer experience, create memorable events, and help build one of Houston's most exciting mixed‑use destinations, Hanover offers a unique and highly rewarding career opportunity. Based in Houston, the Retail Experience & Marketing Manager will play a key role in activating and enhancing the retail environment at Autry Park. This highly visible position is focused on marketing, placemaking, community engagement, sponsorship development, and event programming designed to create a vibrant destination for retailers, residents, visitors, and community partners. Working closely with ownership, retail tenants, residential management, the HOA, and community stakeholders, this individual will lead efforts to increase foot traffic, strengthen retailer visibility, cultivate community partnerships, and deliver exceptional experiences that establish Autry Park as a premier destination within Houston. From signature events and seasonal activations to social media campaigns and strategic partnerships, this role will help shape the identity, energy, and ongoing success of the development. Hanover owns, develops, constructs, and manages high‑quality multifamily and mixed‑use communities throughout major U.S. markets. With more than 79,000 units developed nationwide and over $24 billion in project capitalization, Hanover continues to be recognized as one of the country's leading real estate development companies. This position offers a unique opportunity to influence the growth and success of a premier mixed‑use development while partnering with leaders across development, marketing, asset management, and operations to create a destination that people want to visit, experience, and return to again and again. Why Hanover? Help shape the identity, energy, and customer experience of one of Houston's most exciting mixed‑use destinations through events, activations, marketing campaigns, and community engagement initiatives. Build meaningful relationships with retailers, sponsors, local businesses, and community organizations while creating experiences that drive foot traffic and strengthen the property's connection to the surrounding neighborhood. Enjoy a highly visible role with the opportunity to collaborate directly with ownership, development, asset management, retail tenants, residential management, and community stakeholders. Bring creativity and new ideas to a growing mixed‑use environment where hospitality, retail, residential living, and public spaces intersect. Receive competitive compensation, performance‑based bonus opportunities, company‑paid medical, dental, vision, disability, and life insurance coverage, generous paid time off, and additional employee benefits. Key Responsibilities Marketing & Events Develop and execute marketing campaigns, promotional materials, and digital content to promote the property, its retailers, restaurants, and public spaces to the broader community. Conceptualize, plan, and execute park activations and public‑facing events that drive foot traffic to on‑site restaurants and retailers. Build and manage an annual events calendar featuring recurring programming (markets, pop‑ups, live entertainment, fitness classes, seasonal events) that establishes the property as a neighborhood destination. Manage all event logistics end‑to‑end: venue coordination, vendor sourcing, permitting, staffing, budgeting, and on‑site execution. Oversee social media strategy, content creation, and brand voice across all platforms; manage website content and digital presence. Track, analyze, and report on the effectiveness of marketing campaigns, activations, and events through attendance, engagement, sponsorship participation, social media performance, tenant feedback, and other key performance metrics. Retail Relations & Experience Build strong relationships with retail tenants and collaborate on marketing initiatives, grand openings, promotional campaigns, and customer engagement opportunities. Partner with new and existing retailers to support successful openings, marketing launches, promotional events, and ongoing activation efforts. Conduct regular site walks to ensure brand standards, cleanliness, and compliance. Serve as a collaborative liaison between retailers, ownership, residential management, and community stakeholders to help deliver an exceptional customer experience. Brand & Destination Development Help shape and maintain the overall brand identity and customer experience of Autry Park. Identify opportunities to enhance placemaking, community engagement, and visitor experiences throughout the development. Stay informed on retail, hospitality, entertainment, and lifestyle trends to introduce innovative programming and activation ideas. Sponsorship & Partnership Development Develop relationships with local businesses, community organizations, cultural institutions, and sponsors to expand programming opportunities and enhance event experiences. Identify sponsorship opportunities that help fund activations while increasing brand visibility and community engagement. Customer Experience Regularly evaluate the customer journey and recommend enhancements that improve engagement, visitation, and overall satisfaction. Gather feedback from retailers, residents, visitors, and community stakeholders to continuously improve programming and experiences. Qualifications 3–7+ years of experience in marketing, event management, placemaking, destination marketing, hospitality, mixed‑use development, community engagement, retail marketing, or related fields required. Experience working within mixed‑use, retail, hospitality, entertainment, lifestyle, or destination‑oriented environments preferred. Familiarity with the Houston market is a plus. Bachelor’s degree in Marketing, Communications, Hospitality Management, Business, Public Relations, Event Management, or related field required. Proven track record in marketing strategy, content creation, and campaign execution across digital and print channels. Demonstrated experience planning, producing, and managing events from concept through execution, including sponsor and vendor management. Experience securing sponsorships or building community/brand partnerships to support programming and activations. Strong social media skills: content creation, scheduling, engagement, and analytics across Instagram, Facebook, and related platforms. Experience managing budgets associated with events, sponsorships, marketing campaigns, or community programming preferred. Creative mindset with a strong eye for brand, design, and customer experience. Excellent verbal, written, and interpersonal communication skills with the ability to engage effectively with retailers, sponsors, community partners, and senior leadership. #J-18808-Ljbffr Hanover