VP, Decision Science

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About Targetbase

Targetbase is a datadriven strategic marketing agency grounded in the belief that brands thrive when they truly understand their customers and apply that knowledge to deliver engaging and meaningful customer experiences. Serving a broad and diverse range of leading brands we combine analytics artificial intelligence marketing technology creativity to design develop and execute marketing and customer engagement strategies that build strong customer-brand relationships and deliver profitable business impact.

Role Purpose

As Vice President Decision Sciences you will lead the design sell-in and delivery of analytic and AI-driven solutions tailored to client business needs. You will lead a team of marketing science and campaign measurement professionals and collaborate with cross-discipline teams to generate actionable intelligence and apply it to the design orchestration optimization and evolution of marketing and customer engagement strategies. As a Decision Sciences leader you will also partner with the broader leadership team to develop talent strengthen capabilities and advance the groups growth and innovation agenda.

What Youll Do

• Contribute to client marketing success through the appropriate and effective application of a wide variety of insight and intelligence generation disciplines techniques and toolsets.

• Build strong trusted-advisor relationships with clients and colleagues.

• Identify client business problems and opportunities then determine the appropriate application of analytic and AI techniques to address them.

• Partner with Decision Sciences subject-matter experts to design develop and execute advanced analytic and AI-driven solutions.

• Guide and support teams of directors managers and analysts in delivering marketing science measurement and reporting solutions ensuring analyses are insight-rich high quality on time and on budget.

• Partner with cross-discipline client teams to drive client satisfaction business results and account growth by leading the design sale and execution of analytic work that is impactful to clients business.

• Collaborate with Decision Sciences leaders and thought leaders to advance innovation improve processes and expand capabilities and expertise.

• Build and maintain high-performing cohesive teams that consistently meet or exceed client expectations and agency benchmarks for productivity and profitability.

• Develop analytic talent provide direction coaching and mentorship to directors managers and analysts.

• Create an environment that supports both high-quality work and professional growth.

• Own scope estimates delivery plans financial management timing and execution across all client engagements.

• Participate actively in new business pitches and provide leadership for product development public relations and industry presence.

• Share solutions techniques and frameworks across clients; understand the groups work across the client base; and identify opportunities to apply existing capabilities to client challenges.

• Champion Targetbases vision strategy and guiding principles and serve as a role model for others within the Decision Sciences group as well as the agency at-large.

What You Bring

Experience & Education

• 10 years of applied analytics experience in marketing analysis including segmentation predictive analytics digital analytics measurement media performance business intelligence and market research.

• 5 years of experience in CRM digital or direct marketing preferred.

• Bachelors degree required; advanced education preferred.

Knowledge & Ability

• Strong knowledge of strategic marketing principles and practice with a strong focus on driving business outcomes.

• Highly advanced and applied knowledge of statistical concepts and techniques and performance measurement practices.

• Firm understanding of data architecture and management concepts principles and practices.

• Proven talent for developing strong and productive relationships with colleagues as well as for working collaboratively with team members within and outside of the analytic discipline.

• Proven effectiveness in training and mentoring others in the application of tools techniques and methods

• Curiosity about key drivers of customer behavior and marketing performance.

• Passion for discovering actionable intelligence hidden within large and complex datasets.

• Desire to learn and experiment with new approaches techniques and processes.

• Working knowledge of dashboarding and visualization platforms.

• Excellent communication and presentation skills.

• Proactive problem-solving ability.

• Collaboration and teaming skills.

Candidates must be local to the Irving TX or Raleigh NC area and willing to be on site in our offices at least 3 days a week.

Targetbase is a part of Omnicom Precision Marketing (OPM). OPM aligns Omnicoms global digital data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data connected intelligence and connected experiences OPM provides services that include data-driven product / service design technology strategy and implementation CRM / loyalty strategy and activation econometric and attribution modelling technical and business consulting and digital experience design and development.

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race religion color ethnic origin gender gender identity age marital status veteran status sexual orientation disability or any other basis prohibited by applicable federal state or local law. EOE/AA/M/D/V/F.

Required Experience:

Exec