Vice President, Strategy

Vice President Of Strategy

As a data-driven, strategic marketing agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, digital and strategy to create a superior 1:1 customer experience, enhancing engagement and driving more profitable outcome for clients.

JOB SCOPE & PURPOSE

A Vice President of Strategy is responsible for defining, overseeing, and evolving the overarching CRM and engagement strategy across a portfolio of brands/clients, ensuring strategic consistency, rigor, and long-term value creation. This role partners closely with senior client stakeholders and internal leadership to align business objectives, data-driven insights, and customer experience vision. The VP must be adept at translating data and market signals into a clear, compelling strategic narrative that guides teams, influences clients, and impacts enterprise-level decision-making.

He/she serves as a senior strategic authority in CRM, customer acquisition, and ongoing journey orchestration. The ideal candidate is a confident, consultative leader who thrives in ambiguity, brings a strong point of view, and inspires teams to think beyond execution toward transformational impact.

MAIN RESPONSIBILITIES

Strategic Oversight & Thought Leadership:

• Provides executive-level oversight of CRM and engagement strategy for assigned clients, setting the strategic vision, ensuring alignment across workstreams, and elevating the quality and consistency of strategic output across teams.

CRM & Customer Journey Leadership:

• Guides the development of consumer-centric CRM strategies across acquisition, onboarding, engagement, and retention, ensuring data, insights, and analytics are synthesized into an integrated, end-to-end customer story.

Client Partnership & Influence:

• Acts as a trusted senior advisor to clients, using insight-led storytelling to frame challenges, articulate opportunities, and influence long-term strategic direction. Leads high-level strategic discussions, roadmap development, and future-state visioning.

Innovation, Growth & Commercial Impact:

• Partners with business development and account leadership to drive growth, shaping differentiated, insight-driven solutions and helping clients see beyond individual campaigns to broader ecosystem opportunities.

Team Leadership & Enablement:

• Provides mentorship and strategic guidance to other strategists, establishing strategic standards, coaching teams on data interpretation and narrative development, and ensuring CRM thinking continues to mature across the organization.

EDUCATION & EXPERIENCE

Minimum of 12–15 years of experience in data-driven consumer marketing, CRM, or customer experience strategy

Demonstrated experience leading CRM strategy at an enterprise or portfolio level, with experience across multiple industries

Proven success developing and overseeing complex, multi-channel CRM and engagement strategies

Strong background in consultative selling, organic account growth, and executive-level client engagement

Bachelor's Degree required; Master's Degree highly preferred

KNOWLEDGE & ABILITY

Expert-level understanding of CRM, customer data, analytics, and journey orchestration

Exceptional ability to connect data, insights, and business context into a clear, persuasive strategic narrative for senior audiences

Proven ability to influence without authority and align cross-functional teams around a shared strategic vision

Deep knowledge of emerging technologies, platforms, and trends shaping consumer behavior and personalization

Executive presence with strong presentation, facilitation, and storytelling skills

Highly collaborative leadership style with strong listening, coaching, and relationship-building capabilities

POSITION REQUIREMENTS

Overtime as necessary

Travel is required

We work a hybrid schedule - 3 days in office and 2 days working from home. Candidates must local to the Dallas-Fort Worth area and willing to be onsite in the Irving office 3 days per week.