Senior Manager, YouTube Race Content and Editing
American Marketing Association - Charlotte Chapter
At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow. We want you to bring your experience, skills, and passion to our high‑energy environment where employees thrive and grow both personally and professionally. Senior Manager, YouTube Race Content and Editing Based in our Concord, North Carolina office, you will lead the creation and production of YouTube‑first race content and highlights. Your role is to develop and execute a video strategy that transforms race assets into engaging, platform‑optimized stories for YouTube. Duties Lead the development and publishing of YouTube‑focused race content, including recaps, highlights, and compilation storytelling. Serve as the lead editor on most race weekends, setting the creative and technical standard for NASCAR’s YouTube highlights and recaps while ensuring accuracy, timeliness, and quality. Develop innovative editing strategies incorporating tools such as WSC, in‑car cameras, and AI to modernize NASCAR’s storytelling approach. Manage and mentor a team of editors, establishing workflows, pacing, and tone that align with YouTube best practices. Collaborate with internal teams (Social, Production, Editorial) to align YouTube race content with broader digital goals. Help guide how NASCAR’s extensive content library is utilized to produce compelling compilations, archival storytelling, and other evergreen YouTube content. Analyze performance metrics to refine content strategy and maximize reach, retention, and revenue. Stay informed on competitor and industry trends, applying best practices from leading channels and creators. Help ensure content adheres to YouTube optimization standards (thumbnails, metadata, SEO, tagging). Travel: up to 5%, including weekends. Supervisory Responsibilities Directly supervise assigned staff and carry out supervisory duties in accordance with the organization’s policies and applicable laws. Interview, hire, and train employees; plan, assign, and direct work; appraise performance; reward and discipline employees; and address complaints and resolve problems. Required Skills and Experience Bachelor’s degree from a four‑year college or university and a minimum of 7 years of current experience in video editing, digital production, or content creation, preferably focused on YouTube, or an equivalent combination of education and experience. Demonstrated expertise in storytelling through sports highlights with the ability to adapt content for platform‑specific audiences. Proficiency in editing software (Adobe Premiere Pro, Final Cut Pro, or equivalent). Strong leadership and team‑management skills. Understanding of YouTube trends, optimization strategies, and platform analytics. Familiarity with WSC, AI editing tools, and digital asset management systems. Experience in motor sports or the broader sports industry preferred. Passion for sports storytelling and ability to identify compelling narratives that resonate with fans preferred. By law, we are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status, or any basis protected by applicable law. #J-18808-Ljbffr
$120k - $151k
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