Head of Ecommerce

Head Of eCommerce Marketing

LaSalle Network has partnered with a Private Equity backed luxury eCommerce brand in their search for a Head of eCommerce Marketing. In this role, you will lead the operational management of digital web channels, ensuring the website delivers an exceptional, inspiring, and seamless experience for travelers while supporting business growth. You will be responsible for optimizing site performance, increasing engagement, generating leads, improving conversion, and generating revenue. This role is perfect for someone who wants to be in a hybrid strategic and execution role, as you will get to own the entire global website strategy while also being hands-on in daily execution!

Responsibilities

• Own and drive the performance of the company's digital web channels
• Deliver digital revenue targets by improving engagement, lead generation, and conversion across the customer journey.
• Lead website optimization, UX/UI, and digital merchandising to create a seamless experience across desktop and mobile.
• Define and execute the digital experience strategy in alignment with business goals and evolving traveler behaviors.
• Ensure products are accurately presented, easy to navigate, compare, and book, with compelling and high-quality content.
• Collaborate cross-functionally with Commercial, Product, and Marketing teams to align digital experience with business priorities.
• Leverage data and analytics to optimize customer journeys, conversion funnels, and overall site performance.
• Oversee digital platforms and vendor relationships.
• Lead and develop a high-performing team across UX/UI, content, SEO, analytics, and onsite optimization.
• Implement personalization and continuous improvement initiatives to enhance customer experience and drive growth.
• Ensure all digital experiences meet legal, privacy, and accessibility standards.

Requirements

• Proven track record of building sustainable market presence, delivering effective strategies, and driving revenue growth.
• Strong track record of driving revenue growth, website performance, and conversion optimization, all the while delivering on best-in-class practices.
• Deep expertise in UX/UI, SEO, content strategy, analytics, and onsite performance optimization.
• Customer-centric mindset with the ability to design intuitive, personalized digital journeys.
• Strong leadership skills with experience building and managing high-performing, cross-functional teams.
• Proven track record of gaining stakeholder buy-in on strategies and execution of plans.
• Data-driven and analytical, with the ability to translate insights into actionable strategies.
• Excellent communication and stakeholder management skills, with the ability to influence at all levels.
• Strategic thinker who can balance big-picture vision with hands-on execution.
• Proactive and innovative, with a continuous improvement mindset.
• Strong understanding of compliance, data privacy, and accessibility standards.
• Having experience in premium hospitality or luxury is a HUGE plus!

Key Details

• Compensation: This position pays $200,000 – $225,000 as a base salary, dependent upon experience, plus 20% bonus eligibility
• Benefits: Offers a full suite of benefits including (but not limited to): medical insurance, dental insurance, vision insurance, 401k, and 21 days of PTO.
• This is a hybrid position in downtown Chicago (must be able to be onsite minimum three days a week)