Sr. Program Marketing Manager

Sr. Program Marketing Manager

At MiniMed, you can begin a lifelong career of exploration and innovation, while helping make a difference in the lives of people living with diabetes around the globe. You'll lead with purpose, breaking down barriers to innovation for a more connected, compassionate world.

About the Role

We're looking for a Sr. Program Marketing Manager who bridges marketing strategy and data intelligence. This role sits within Global Marketing, reporting to the Director of Customer Success & E-Commerce. The ideal candidate is a curious, resourceful problem-solver who can make sense of complex data landscapes connecting existing systems, exploring new tools, and collaborating with architecture and technology teams to build smarter, more unified marketing capabilities. This is a chance to help build something from the ground up defining how MiniMed connects its data, understands its customers, and activates insights into meaningful marketing outcomes. If you're energized by ambiguity, love solving data puzzles, and want to make a real impact in healthcare marketing, we'd love to meet you.

Key Deliverables

• Assess existing and legacy systems, identify gaps, and explore new ways to connect or replace them
• Collaborate with IT, data engineering, and architecture teams to design smarter data solutions you don't need to build it alone, but you'll help shape the vision
• Build and maintain audience segmentation logic, campaign tagging, and data activation into marketing channels
• Drive a test-and-learn culture establish measurement frameworks and hold campaigns accountable to clear outcomes
• Develop and manage the Global Marketing Scorecard, turning disparate data into one cohesive performance story

Marketing Strategy & Execution

• Develop program marketing plans including strategies, objectives, tactics, and budgets
• Conduct market analysis across healthcare financing, care delivery, and industry trends
• Execute promotional strategies that support program goals
• Build relationships with health system customers and internal marketing and sales teams

Must Have: Minimum Requirements

To be considered for this role, please ensure the minimum requirements listed below are evident on your resume.

Bachelor's degree with 7+ years of marketing analytics and or marketing program management

OR

Masters' degree with 5+ years of marketing analytics and or marketing program management leadership.

Nice to Have

• Comfortable working with data experience with any marketing data tools, platforms, or campaign management systems (specific tools are less important than a demonstrated willingness to learn new ones)
• Familiarity with audience segmentation, campaign tracking, and data activation concepts
• Ability to translate marketing needs into clear requirements for technical teams
• A researcher's mindset willing to evaluate new tools, engage SMEs, and recommend the right stack
• Strong communicator confident presenting to senior leaders and aligning cross-functional stakeholders
• High accountability and a drive to test, measure, and improve
• Experience with Customer Data Platforms
• E-commerce background
• Customer call center or customer service technology experience (voice, web, or chat)
• Familiarity with paid media platforms (e.g., Meta, Google Ads)
• Exposure to MLOps or AI/ML tooling

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.

Benefits & Compensation

MiniMed offers a competitive salary and flexible benefits package

At MiniMed, we put people first. A commitment to our employees lives at the core of our values: We recognize their contributions. They share in the success they help create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every stage of your career and life.

Salary ranges for U.S (excl. PR) locations (USD):$136,000 - $230,000

For roles located in California, Seattle WA, Washington DC, Boston MA, and New York City, the salary range is $150,000 - $256,000 USD.

Actual compensation may vary based on factors including experience, education, certifications, skills, market conditions, internal equity, and geographic location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).

At MiniMed, we are committed to supporting the well-being and financial security of our employees. Regular employees working 20 or more hours per week are eligible for a robust benefits package, including health, dental, and vision insurance, as well as access to a Health Savings Account, Healthcare Flexible Spending Account, life insurance, long-term disability leave, and a dependent daycare spending account. In addition, all regular employees enjoy incentive plans, a 401(k) plan with company match, short-term disability coverage, paid time off and holidays, participation in our Employee Stock Purchase Plan, and access to our Employee Assistance Program. Eligible employees may also benefit from our Non-qualified Retirement Plan Supplement and Capital Accumulation Plan, subject to IRS minimum earnings requirements. Please note that "regular employees" refers to those who are not temporary staff, such as interns, and some benefits may not apply to employees in Puerto Rico.

For further details about our comprehensive benefits, we encourage you to visit the link below.

About MiniMed

MiniMed is a full-stack insulin delivery company dedicated to supporting people living with diabetes through every step of their journey when and how they need it. For more than 40 years, we've been committed to redefining what's possible: intelligent dosing systems designed for real life, predictive insights that stay a step ahead, and always on support when it's needed most. At the heart of everything we do is a simple Mission: to make every day a better day for people with diabetes.

Learn more about our business, and our mission here.

It is the policy of MiniMed to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, familial status, membership or activity in a local human rights commission, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, MiniMed will provide reasonable accommodations for qualified individuals with disabilities.

If you are applying to perform work for MiniMed in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County, you can find here a list of all material job duties of the specific job position which MiniMed reasonably believes that criminal history may have a direct, adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. MiniMed will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.