Digital Marketing Specialist

Company Overview ProLift Toyota Material Handling is more than a forklift distributor in the Midwest. We are driven to be the premier provider of material handling equipment and service. We believe that by investing in our people and technology, we create an exceptional customer experience, allowing us to focus on our customers and take action on improving our customers' business. We are a passionate and inclusive group of people working together to foster innovation for our customers, community, and each other. ProLift Toyota Material Handling strives to achieve indispensable partnerships with customers, associates and our communities. Our company creates these partnerships through communication, continuous improvement, transparency, and doing the right thing. Job Summary The Digital Marketing Specialist is responsible for supporting ProLift's marketing efforts with digital marketing, content development, enhancement and tracking; to assist with branding, data integrity, new business development and customer experience projects. The Digital Marketing Specialist will build effective relationships with ProLift staff at all levels, improve performance through training and setting a positive personal example and possess the ability to adjust to change. General Duties and Responsibilities Supports company digital marketing strategy by implementing programs and tactics to generate new business Identify digital channels to attract traffic to the company website Lead website content and metrics/analytics Lead email marketing automation campaigns Support digital marketing activities such as Search Engine Optimization (SEO), social media, blogs and videos Promote ProLift Toyota Material Handling's values, mission and purpose of "Helping People Carry the Load" to ensure we are customers', vendors' and associates' "Indispensable Partner". Promote TLM "Toyota Lean Management" Philosophy Educational/Job Requirements The ideal candidate will have a Bachelor's degree, 2+ years of experience in a marketing specialist role, 2+ years of experience in developing marketing content, and 2+ years of experience creating and tracking email campaigns, as well as experience with CRM System (Customer Relationship Management), anddisplaying efficiency in Microsoft products such as Word, Outlook, and Excel. The Digital Marketing Specialist communicates to customers, and sales staff, which requires excellent verbal and written communication skills with a particular emphasis on listening skills. The ideal candidate will protect the organization's values by maintaining confidential information utilizing their ability to handle sensitive information. The ProLift Team Our associates have the opportunity for personal and professional growth as well as a long-term career. We have examples throughout our company of associates' advancements within the organization. We value our associates and the work they do. ProLift associates flourish by collaborating on our obstacles and celebrating our achievements. What We Have to Offer ProLift Toyota Material Handling is proud of the benefits package we offer associates including medical, dental, vision, 401K, company paid life insurance, company paid short-term disability, paid parental leave, and other supplemental insurance options (i.e. - pet insurance). Paid time off is available after 30 days! We have a shared focus in helping our communities thrive. We encourage groups of associates to volunteer for non-profit organizations and reimburse those participants for the hours contributed to our communities. Are you ready to make the best decision of your life and join the ProLift Toyota Material Handling team? Apply Now! We are looking forward to hearing from you! EQUAL OPPORTUNITY EMPLOYER #J-18808-Ljbffr