Commercial Director, Mexico

Born from the will of LVMH Group, world leader in luxury, to establish itself in the eyewear sector, Thélios designs, produces and distributes sunglasses and optical frames for some of its most prestigious Maisons: Dior, Fendi, Celine, Givenchy, Loewe, Stella McCartney, Kenzo, Berluti, Bulgari, Tag Heuer and Fred ! In addition, Thélios owns two proprietary brands, Barton Perreira and Vuarnet .

COMMERCIAL DIRECTOR, MEXICO

POSITION SUMMARY:

The Commercial Director is responsible for leading Thélios’ commercial operations in Mexico, driving sales growth, profitability, and market development across all channels. This role has full P&L responsibility for the Mexican business and leads the Mexico City office, with a strong focus on strategic key account management and the development of long‑term retail partnerships.

Reporting to the Vice President, Sales, LATAM & Travel Retail, this individual will define and execute the local commercial strategy in alignment with regional and global priorities, representing Thélios and its Maisons with Mexico’s leading department stores, optical retailers, and distribution partners. The role combines strategic leadership with hands‑on commercial execution, ensuring delivery against financial objectives, strengthening market presence, and upholding the positioning and standards of the Maisons.

Job responsibilities

Sales Strategy & Market Development

• Define and execute the commercial strategy for Mexico, aligned with Americas and global objectives and the positioning of each Maison.
• Drive revenue growth, market share, and distribution expansion across department stores, optical chains, independent opticians, and other strategic accounts.
• Identify new business opportunities, develop new accounts and doors, and strengthen existing commercial partnerships.
• Monitor market trends, competitive activity, consumer behavior, and pricing dynamics to identify opportunities and inform commercial decisions.
• Ensure distribution strategies, pricing, and trade terms support business growth while protecting brand positioning and equity.

Commercial Performance & Key Account Management

• Develop and execute commercial strategies to achieve sales targets, drive profitable growth, and strengthen Thélios’ market position in Mexico.
• Own the country P&L, including revenue, operating expenses, and profitability, while monitoring performance against budgets and business objectives.
• Lead relationships and negotiations with key accounts, including major department stores and optical retailers, to drive business growth, strengthen partnerships, and identify new opportunities.
• Establish sales forecasts, monitor KPIs, and implement action plans to address performance gaps and capitalize on market opportunities.
• Identify opportunities to expand distribution, improve account performance, and increase market share across channels.
• Lead, coach, and develop a high‑performing local team across sales, key account management, customer service, and sales operations.
• Establish clear objectives, KPIs, and performance expectations while fostering accountability, collaboration, and talent development.
• Ensure the Mexico organization is structured to support business growth and deliver a high level of client service and operational execution.
• Partner with the leadership team to translate business priorities into local action and share market insights.
• Collaborate with Marketing, Brand, Product, Supply Chain, Customer Service, Finance, and HR to support commercial initiatives, product launches, and operational effectiveness.
• Represent Thélios and its Maisons with key market stakeholders, ensuring compliance with any regulations and requirements.
• Perform other duties as assigned.

Profile

Bachelor’s degree in Business Administration, Sales, Marketing, Economics, or a related field. An MBA or equivalent postgraduate business degree is preferred.

10+ years of commercial and leadership experience in a similar role within the eyewear and/or luxury goods industry.

• Proven track record of driving sales growth and profitability, with full P&L responsibility at the country or business-unit level.
• Established senior-level relationships with Mexico’s leading department stores and optical retailers, including Liverpool, El Palacio de Hierro, Sanborns, Devlyn, and Lux.
• Strong understanding of the Mexican optical market, including department stores, optical chains, independent opticians, and sun and optical categories.
• Demonstrated leadership skills, with at least 5 years of experience leading, coaching, and developing high‑performing commercial teams.
• Proven expertise in key account management, commercial negotiations, forecasting, budgeting, and margin management.
• Strong business acumen, strategic thinking, and analytical skills, with the ability to translate market insights and performance data into actionable commercial plans.
• Ability to operate effectively in a fast‑paced, international, and matrixed organization while managing multiple priorities.
• Experience in luxury or premium goods, with an understanding of luxury retail standards, brand positioning, and client relationships, is preferred.
• Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels, including senior retail partners, senior leadership and global headquarters.
• Commitment to diversity and inclusion in all business practices.
• Fluency in Spanish and professional/business proficiency in English required. Willingness to travel within Mexico and occasionally to the United States.

Additional information

Thank you in advance for your interest in this opening. Thélios is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, national origin, ancestry, citizenship, sex, gender (including gender identity and expression), pregnancy, age, sexual orientation, physical or mental disability, medical condition, genetic information, marital status, familial status, veteran status, or any other legally protected status under applicable federal, state or local laws. At this time, only qualified candidates will be contacted. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

At Thélios, visionary creativity and excellence collide to shape an unparalleled luxury eyewear experience.
Standing for LVMH excellence in eyewear, Thélios masters each step of the value chain, from the conception to distribution for some of the Group’s most prestigious Maisons.
Thélios has established its center of expertise at the foot of the Dolomites, in the Veneto region, the sanctuary of Italian eyewear.