Vice President of Business Development - New Product Growth

DescriptionVice President of Business Development – New Product GrowthIndustry: Lighting / Candles / Home Décor ProductsLocation: Brea, CA (Hybrid/Onsite)Position OverviewWe are seeking a highly driven and entrepreneurial Vice President of Business Development to lead new product growth initiatives for a growing company in the lighting, candles, and home décor industry. This role is ideal for a true hunter with a proven track record of identifying opportunities, developing strategic partnerships, and driving revenue growth through new customer acquisition, channel expansion, and product commercialization.The ideal candidate will bring direct industry experience within lighting, candles, home fragrance, consumer products, or related categories and have a strong network across retailers, distributors, wholesalers, and strategic partners.Key ResponsibilitiesDevelop and execute a business development strategy focused on launching and expanding new products.Identify, pursue, and secure new business opportunities through proactive market research, networking, and relationship building.Act as a hunter mentality sales leader — aggressively prospect, open doors, build pipelines, and convert opportunities into revenue.Build and maintain relationships with major retailers, distributors, e-commerce partners, and strategic accounts.Identify emerging market trends, customer needs, and competitive insights to influence product development.Partner with executive leadership, product teams, and marketing to bring new products to market successfully.Develop sales strategies, presentations, and proposals to win new business.Negotiate contracts, pricing, and partnership agreements.Create and manage a strong business development pipeline with measurable revenue goals.Represent the company at industry events, trade shows, and customer meetings.Provide market intelligence and recommendations to support long-term growth strategies.Ideal Candidate ProfileProven VP-level or senior business development experience within lighting, candles, home fragrance, consumer products, or related industries.Demonstrated success launching new products and expanding into new markets.Strong existing relationships with retailers, distributors, and industry partners.A true hunter — someone who thrives on prospecting, creating opportunities, and closing deals.Entrepreneurial mindset with the ability to build programs from the ground up.Strong negotiation, communication, and presentation skills.Strategic thinker who can also execute at a hands-on level.Track record of exceeding revenue goals and driving measurable growth.Requirements8+ years of progressive business development, sales, or commercial leadership experience.Industry experience specifically in lighting, candles, home décor, home fragrance, or consumer products required.Experience developing new product opportunities and go-to-market strategies.Strong understanding of retail, wholesale, and distribution channels.Ability to travel as needed for customer meetings, trade shows, and industry events.Success in This Role Looks Like:Building a strong pipeline of new business opportunities.Securing new retail and distribution partnerships.Successfully launching and growing new products.Expanding market share and revenue streams.Becoming a key driver of the company’s next phase of growth.If you are a strategic business development leader with a proven ability to open doors, create partnerships, and drive new product revenue, we want to hear from you.Job typePerm