Strategic Marketing Manager

Job Description

Job Description

Duties / Responsibilities of this position: 

The Strategic Marketing Manager will be responsible for strategic planning and market development, business intelligence, and benchmarking for the company. Key activities and deliverables for this position include:

 

Strategic Planning & Market Development

• Identify, evaluate, and prioritize new markets, emerging technologies, and competitive trends to shape strategic direction of the company
• Develop strategic growth plans including segment roadmaps for focus non-automotive segments (e.g., building and construction, sporting goods, industrial, marine, medical equipment, infrastructure, aerospace, defense etc.).
• Support corporate development initiatives, including market scanning, target identification, and due diligence for partnerships or M&A.
• Collaborate with finance and legal to support business case modeling, strategic fit analysis, and integration planning for new ventures.
• Act as a bridge between commercial teams and R&D to ensure that voice-of-customer and market feedback inform corporate development efforts

Business Intelligence 

• Lead business intelligence efforts and translate insights into actionable strategies for positioning, pricing, and innovation.
• Collaborate with the company team to define key business intelligence, market research and competitive research needs, including identifying and managing vendor research relationships to ensure adherence to scope, schedule and cost
• Update regional and global management on progress with, and the outcome of, all business intelligence projects conducted for Americas.
• Update all corporate development, business intelligence and diversification reporting systems as required.

 

Job Requirements:

Knowledge/Skills/Abilities:  

• Bachelors degree or equivalent in business, engineering or chemistry
• Masters degree preferred in Marketing, Business Administration, or Finance
• Relevant experience in strategy, marketing, or business development, preferably in advanced materials, chemicals, or manufacturing sectors.
• Experience in one or all industries: Aerospace, Industrial or Sporting Goods
• Demonstrated understanding of adhesives, sealants, composites, or related engineered materials required.
• Proven success in non-automotive markets (e.g., building and construction, sporting goods, industrial, marine, medical equipment, infrastructure, aerospace, defense etc.).
• Strong analytical, communication, and project management skills with the ability to influence across functions and levels.
• Entrepreneurial mindset with curiosity for emerging technologies and markets.
• Ability to synthesize complex information and translate it into clear, strategic narratives and action plans.
• Experience with strategic tools such as SWOT, Porter’s Five Forces, business model canvas, and M&A frameworks.
• Comfortable navigating matrix organizations and working across technical and commercial disciplines.
• Proactive communicator and collaborator. 
• Ability to maintain and develop new relationships, negotiating skills; ability to influence customer decisions
• Attention to detail, financial management, ability to problem solve, and ability to travel.

Core Competencies: 

• Performance Driven
• Communication
• Customer Centric
• Passion/Values
• Innovation
• Safety/Sustainability
• Collaboration
• Expertise

Benefits

• Excellent total compensation package
• 100% company paid medical, dental, and vision
• Onsite medical clinic
• Generous 401K contributions
• Top-notch wellness program with a focus on your total well-being

Company Description

Branex Group is a Minority-owned Technical Staffing firm headquartered in Auburn Hills, MI. We are a Certified Women’s Owned Business through the Women’s Business Enterprise National Council (WBENC). We specialize in Engineering, Information Technology, Robotics, Human Resources, and Finance opportunities across the United States.

Branex Group is committed to being an Equal Employment Opportunity Employer and fostering a diverse and inclusive workplace. We ensure all applicants and employees are considered without discrimination or harassment based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, veteran status, disability status, genetics, or any other protected characteristic by State and Federal laws.

Branex Group offers the following benefits:
- Medical Insurance
- Dental Insurance
- Vision insurance
- Paid time off
- 401(k)

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Company Description

Branex Group is a Minority-owned Technical Staffing firm headquartered in Auburn Hills, MI. We are a Certified Women’s Owned Business through the Women’s Business Enterprise National Council (WBENC). We specialize in Engineering, Information Technology, Robotics, Human Resources, and Finance opportunities across the United States.\r\n\r\nBranex Group is committed to being an Equal Employment Opportunity Employer and fostering a diverse and inclusive workplace. We ensure all applicants and employees are considered without discrimination or harassment based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, veteran status, disability status, genetics, or any other protected characteristic by State and Federal laws.\r\n\r\n\r\nBranex Group offers the following benefits:\r\n- Medical Insurance\r\n- Dental Insurance\r\n- Vision insurance\r\n- Paid time off\r\n- 401(k)\r\n\r\n This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.