Senior Product Marketing Manager

Position Summary… The Senior Manager, Product Marketing, leads strategic initiatives to drive product awareness, adoption, and market positioning. This role requires leveraging market research, data analysis, and stakeholder collaboration to develop and execute comprehensive marketing plans. The position demands effective communication and influence across teams to align product strategies with business objectives. The successful candidate will oversee VIZIO's WatchFree+ product positioning and strategy, deliver impactful presentations, and guide marketing execution to enhance product performance and customer engagement. This senior leader role fosters continuous improvement and innovation to support organizational growth and market competitiveness. What you'll do? The Product Marketing team develops clear, differentiated strategies that translate product capabilities into customer value. This role focuses on accelerating WatchFree+ adoption and engagement by leveraging consumer and market research and translating platform capabilities into clear consumer value. The team collaborates across functions to support product roadmap decisions and strategies and inform GTM for successful execution. Members utilize data-driven insights and effective communication to influence the product roadmap and develop strategies that enhance product awareness and directly impact business goals. The team is committed to delivering impactful marketing programs that support organizational goals and foster strong partnerships with internal and external stakeholders. What you'll do: Lead cross-functional discussions to influence stakeholders and align product marketing strategies with business objectives. Conduct comprehensive market research and analyze data to inform product roadmap decisions, positioning and segmentation. Develop and oversee marketing plans, ensuring effective communication of product value propositions. Collaborate with internal teams to design and deliver product training and demonstrations. Monitor key performance indicators to evaluate marketing effectiveness and recommend improvements. Manage product lifecycle activities, including new product introductions and enhancements. Provide clear, data-driven presentations to support decision-making and drive product adoption. What you'll bring: Proven expertise in market research methodologies and the ability to analyze and report on market data to inform strategic decisions. Strong stakeholder engagement and management skills, with experience building and maintaining effective partnerships across business units. Demonstrated ability to lead product marketing initiatives, including product lifecycle management and market segmentation. Proficiency in developing and executing marketing communications and materials aligned with key performance indicators. Excellent communication skills to influence leadership and present clear, data-driven narratives. If located in NY this role would require travel to LA once a month. At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. The annual salary range for this position is $108,000.00 - $216,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include : Stock For Information About Benefits And Eligibility, See One.Walmart. Minimum Qualifications: Option 1: Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field. Preferred Qualifications: Masters: Business Administration Primary Location: 6601 Center Dr W, Los Angeles, CA 90045-1582, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment. #J-18808-Ljbffr