Director of Sales & Marketing

Do you have a passion for senior living and a proven track record of driving results? Robin Run Village, a vibrant senior living community, seeks a passionate and results-oriented Director of Sales & Marketing to lead our growth strategy. In this key leadership role, you will be responsible for developing and implementing innovative sales and marketing initiatives to attract new residents and maintain high occupancy rates across all living options (Independent Living, Assisted Living, and Memory Care). Responsibilities Develop and implement comprehensive sales & marketing plans aligned with Robin Run Village's overall vision and strategic goals. Lead a team of sales professionals, providing coaching and mentorship to maximize their performance. Develop and manage the annual marketing budget, overseeing all marketing activities including lead generation, public relations, social media, and community outreach. Build and maintain strong relationships with referral sources, healthcare partners, and community organizations to generate qualified leads. Oversee resident satisfaction surveys and implement strategies to continuously improve the resident experience. Analyze market trends and competitor activity to identify new opportunities and ensure Robin Run Village remains competitive. Develop and maintain a strong brand identity for Robin Run Village that resonates with our target audience. Track and report on key performance indicators (KPIs) for sales & marketing activities and provide insights to inform strategic decision-making. Foster a collaborative and results-oriented work environment within the sales & marketing team. Qualifications Minimum 5 years of experience in a senior living or healthcare marketing and sales leadership role. Proven track record of success in developing and implementing successful sales & marketing strategies that achieve occupancy goals. Excellent communication, interpersonal, and relationship-building skills. Strong leadership and team management abilities. Demonstrated ability to think strategically and develop creative solutions. Proficiency in Microsoft Office Suite and marketing software tools (CRM, analytics) is a plus. Passion for senior living and a commitment to providing exceptional resident care. Benefits Competitive salary and benefits package. Rewarding work environment with a focus on resident well‑being and enrichment. Opportunity to make a real difference in the lives of seniors and their families. Be part of a mission‑driven organization dedicated to creating vibrant and fulfilling communities for older adults. Robin Run Village is an equal opportunity employer. #J-18808-Ljbffr