Head of Brand Marketing

Location Austin, TX Employment Type Full time Department Marketing Marketing Compensation Austin, TX $240K – $275K We take into consideration an individual’s background, experience, and location in determining their salary. This role is also eligible for health insurance, retirement savings benefits, life insurance and disability benefits, flexible paid time off, parental leave, and other additional benefits. Overview Tonal is looking for an experienced senior marketing leader to accelerate brand awareness, drive purchase consideration and solidify brand love by creating breakthrough campaigns, building and executing the brand’s social media strategy, and elevating our member community. A master at balancing data and insights with creative power, the Head of Brand Marketing will establish a brand-building strategy that leads to best-in-class marketing campaigns and engagement with the Tonal brand across paid and organic channels. Leading a team, the ideal candidate will possess proven experience setting a bold vision, creating a comprehensive communication strategy, executing with excellence, and leaning on data to foster an environment of continuous improvement. What You Will Do (Job Responsibilities) Create campaigns and social content that moves the needle on brand awareness, product clarity and differentiation while also elevating the Tonal brand Gather insights to fully understand purchase barriers and align communication priorities to improve conversion and decrease purchase cycle Establish Brand KPIs and evaluate campaign performance to create an environment of continuous improvement Establish a clear communication hierarchy across marketing channels to ensure consistent approach to brand messaging Lead creative briefing process, agency relationships, creative development and the production process for tentpole campaigns Own Community Management to ensure membership remains sticky and engaging Elevate email marketing strategy to drive conversion Partner with Growth Marketing team to ensure media plans and campaign development align to brand KPIs Partner with Product Marketing, Sports, PR, and Influencer Marketing in campaign and social content planning Lead the communications planning effort on how, where and when, organic social content appears Manage campaign, social, community and email marketing budget Lead a team across campaigns and social & community efforts Who You Are 12+ years of experience in marketing, with substantial time leading creative strategy and execution with internal and external agencies Former brand-building experience, establishing brand guardrails and ensuring consistency across touch-points Natural storyteller with high empathy and intellectual curiosity Passion for creativity and culture Experience working with cross functional teams, former Performance Marketing exposure a plus Fitness / Health experience a plus Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration, and equality of opportunity. Should you have any accommodation requests, please reach out to us via our confidential email, View email address on click.appcast.io. All requests will be addressed and responded to in accordance with Tonal’s Accessibility Policy and local legislation. Compensation Range: $240K - $275K #J-18808-Ljbffr