Growth Marketing Manager, B2B

Growth Marketing Manager, B2B

Noom is on a mission to help people live better, longer. We're a consumer-led digital health company, connecting people to content, coaching, community, and clinicians, to build lasting habits and live healthier lives. We're a high-growth organization powered by science, technology, and world-class talent. When you join Noom, on any team, you'll see the impact of your work on the world.

Our Marketing Team

Noom's Marketing team is the engine behind how we bring our mission to life in the market. We connect the science of behavior change with compelling, data-driven storytelling to attract, educate, and convert the right audiencesfrom individual consumers to enterprise health plan partners. Our B2B marketing function plays a critical role in Noom Health's commercial growth, building awareness, generating demand, and accelerating pipeline across Employers, Consultants, Health Plans, PBMs, and Providers. We move fast, operate with rigor, and hold ourselves accountable to real business outcomes.

About the Role

We are seeking a Growth Marketing Manager, B2B to own the strategy, execution, and continuous optimization of all B2B paid media and content syndication programs across Noom Health's Commercial segments: Employers, Consultants, Health Plans, PBMs, and Providers/Health Systems.

You will come in with a point of view, pressure-test what exists, and continuously raise the bar. You will own paid media, content syndication, and ABM programs end-to-end across the full funnel: from annual strategy through daily optimizations, from creative direction through pipeline attribution. You will bring clear thinking to every initiative and be accountable for measurable impact.

You Will

• Own, define, and continuously evolve our full-funnel B2B paid media strategy across LinkedIn, Google Ads, and emerging channels, with a clear rationale for how each investment generates demand and drives pipeline
• Lead paid media budget management: allocate, forecast, and report on spend efficiency and ROI to Finance and Marketing leadership
• Develop and execute integrated, multi-channel campaigns across the full funnel, translating buyer insights and segment priorities into targeted programs that drive engagement from awareness through conversion
• Own content syndication programs through trade publications and B2B media partners to extend reach and generate leads within target healthcare verticals
• Plan and execute ABM programs to engage in-market accounts across target verticals, leveraging intent data, firmographic targeting, and trade publication placements
• Set creative direction and brief development in partnership with the internal Content and Creative teams; own the quality and consistency of all paid and syndicated assets from brief through final approval
• Manage web projects and partner with the Web dev team on website optimization, landing page performance, and conversion rate optimization to support campaign and demand generation goals
• Track, analyze, and present full-funnel lead generation performance from MQL to SQO+, with regular insights and strategic recommendations to leadership

About You

If you're interested in shaping the future of health by connecting health organizations to Noom through best-in-class B2B paid media and demand generation, this role may be for you!

You Have

• 5-7 years of experience in B2B paid media and performance marketing, with a track record of owning multi-channel paid strategies with full budget accountability in a B2B environment
• 4+ years of hands-on experience managing LinkedIn Campaign Manager and Google Ads (Search, Display), including running ABM campaigns with audience segmentation, intent-based targeting, and coordination across paid and syndicated channels
• 3+ years of SEM experience with a strong understanding of how paid search connects to broader demand generation goals
• Demonstrated experience with content syndication programs through trade publications and B2B media partners, ideally within healthcare or health tech
• Expert-level proficiency in analytics platforms including Google Ads, Google Analytics, and LinkedIn Campaign Manager, with the ability to translate data into strategic action
• Strong written and verbal communication skills, including the ability to write clear briefs, present performance insights, and influence with confidence
• B2B experience in healthcare, health tech, or benefits is strongly preferred
• Familiarity with Salesforce, Wordpress, Looker, Mixpanel, or similar BI and CRM tools a plus

What Makes This Job Amazing

• You will help millions of people lead healthier lives; the campaigns you run at Noom Health contribute to real behavior change, not just a transaction
• You will own a function, not just a channel; this is a genuine seat at the table with real budget responsibility and strategic influence
• You will join a close-knit, high-performing team that values transparency, moves with purpose, and rewards measurable results
• You will grow your craft at the intersection of healthcare and performance marketingbuilding skills that are rare, in-demand, and genuinely meaningful

What You'll Earn and Enjoy

• Pay that reflects your impact. Compensation benchmarked to the market and shaped by your impact and value.
• Investment in your future. A 401(k) with company match to help you build long-term financial security.
• Time to truly recharge. Paid holidays, generous time off, Summer Fridays, and a company-wide Summer Break week so the whole team can unplug together.
• Care that covers it all. Access to top-tier medical plans for you and your family, including a premium-free plan option, alongside dental, vision, and life insurance.
• Support for growing families. Paid parental leave to give you the time and flexibility to focus on what matters most.
• And more to help you thrive. Stock awards, performance-based bonus, and exclusive access to Noom's products, so you can grow with us, win with us, and enjoy what we build.

The base salary range for this position is $107,370 - $140,300. Actual compensation is determined by job-related factors, including experience, skills, qualifications, and location.

This role is eligible for our NYC or Princeton office locations, operating on a hybrid schedule (2 days per week on-site).

More About Noom

Noom is a leading whole-person health platform on a mission to help people live better, longer. We combine personalized medication with the science of behavior change and psychology, to help people build lasting habits and live longer, healthier lives. With nationally-recognized, holistic programs spanning weight, diabetes prevention, GLP-1 support, menopause, longevity, and more, we serve millions through health plans, employers, and direct-to-consumer offerings. As a trailblazer in the world of health and wellness, Noom makes healthy living easy, fun, and deeply rewarding.

We're more than a health tech companywe're a movement. This belief extends to our culture: we empower our people to think big, act boldly, and take pride in their contributions to shaping the future of health. We've been named one of the Best Places to Work by Inc., Fortune, Glassdoor, and Quartzincluding honors for technology and diversity.

Join us in shaping the future of health. You'll be part of a passionate, mission-driven team working to make the world a healthier placeone habit at a time.