DTC Growth Leader - Touchland

Job Summary Church & Dwight is seeking a DTC Growth Leader – Touchland. The Head of DTC is the commercial leader accountable for driving Touchland’s DTC revenue and performance. This role has ownership and accountability for the DTC channel’s P&L, site performance, and omni‑channel execution. Work Environment This is a hybrid role in NewYork, NY or Ewing, NJ. NYC requires in‑person attendance on Mondays, Tuesdays, and Thursdays, with remote work options on Wednesdays and Fridays. Ewing, NJ requires in‑person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays. Role Accountabilities and Responsibilities Own and grow DTC P&L, partnering closely with finance to forecast, plan, and optimize revenue, margin, demand creation, and operating expenses. Develop and execute a multi‑year digital commerce strategy aligned to enterprise goals, brand priorities, and consumer expectations. Translate seasonal strategies and brand priorities into clear digital commercial plans, including launches, promotional cadence, markdown strategy, and inventory positioning. Elevate the Customer Experience: ensure every digital experience—from site navigation, UX, UI, to checkout to post‑purchase—delights customers, improves NPS, and deepens loyalty. Drive Innovation: bring forward new capabilities (e.g., GenAI, personalization, unique marketing flows, etc.), explore new product innovation and messaging, and explore business models (e.g., subscriptions, bundling, trial flow, etc.) to meet our brands goals and connect with our customers. Represent digital priorities with leadership, partners, and stakeholders at the Table. Own the site merchandising strategy and execution across home page search, navigation, PDPs, and product sequencing. Ensure strong digital execution for key monthly launches, major holidays, and peak moments, creating traction and momentum across brands. Leverage testing, analytics & performance insights to continuously optimize conversion and AOV. Partner with creative, marketing, media teams to lead lower‑funnel strategies that drive traffic and conversion across sites and apps. Align media specifics, messaging, and promotional execution with commercial priorities and site readiness. Ensure clear measurement of campaign effectiveness, audience targeting, and model‑specific performance. Education and Experience Bachelor’s degree in business, Marketing, Merchandising, Communications, or related field required; MBA preferred. 8‑10+ years of experience in consumer‑focused retail or eCommerce. Track record of scaling multi‑brand or portfolio digital businesses, with P&L ownership and understanding of brand‑led commerce, subscription dynamics, and balance with NPS. Skilled at balancing brand differentiation with enterprise‑wide scale and efficiency. Customer‑obsessed, able to translate customer needs into actionable strategies. Analytically fluent: comfortable with data, root‑cause analysis, and strategic reporting. Deep expertise in an end‑to‑end DTC business within an omnichannel portfolio, with proven results in driving revenue, margin, and customer growth. Experienced with digital platforms, e‑commerce tech stacks, and modern UX/product practices. Strategic visionary who can set direction while staying close to execution and evolving perspective on DTC. Demonstrated ownership of large digital P&Ls and category performance. High drive for results and resilience. Compensation and Benefits The U.S. base salary range for this full‑time position is $130,200–$185,400. This position is also eligible for a bonus. As a Church & Dwight U.S. employee, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid vacation and sick time, and paid parental leave. U.S. employees are entitled to paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date. You are also able to participate in our 401(k) retirement plan (with company match and profit‑sharing) and Discounted Employee Stock Purchase Plan. EEO Statement Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities. #J-18808-Ljbffr Church & Dwight Co., Inc.