Marketing And Business Development Coordinator

SUMMARY

Primarily coordinate support for regional marketing and business development activities. Secondarily support day-to-day office functions. Essential functions include the preparation of proposals, statements of qualifications, and associated marketing materials for professional services. Other functions include supporting training courses (virtual and in person), database entry and management, proofreading, editing, and other related tasks. Supports assigned office territories and works with the consulting team, which includes a Regional Operations Manager, Managers of Consulting Services, Business Development Manager, and other members of the regional BD team. The primary role is focused on performing local marketing and sales activities as part of the BD team. The position can be filled as either full-time or part-time depending on efficiency of the candidate.

Location: This position is fully onsite, with the option to work from either our Raleigh, NC or Charlotte, NC office.

DUTIES AND RESPONSIBILITIES:

The specific statements shown in each section of this description are not intended to be all-inclusive. They represent typical elements and criteria necessary to successfully perform the job.

• Coordinate the full lifecycle of steps related to the planning and implementation of company events, webinars, and client entertainment and receptions.
• Lead preparation of electronic client outreach emails.
• Market local events to ensure strong attendance.
• Coordinate regional trade shows, and assist in pre-show and post-show follow-up, plan conference dinners, and assist in staffing trade show booths as directed.
• Maintain customer relationship management (CRM) system.
• Utilize the company’s CRM system to research market segments, develop mailing lists, obtain operational metrics, etc.
• Maintain and utilize company’s marketing software and campaign management.
• Conduct client research to aid in the pursuit of business development efforts.
• Lead the effort to keep the region connected with all current and past clients.
• Assist technical staff with preparation and development of proposals, Statement of Qualification (SOQ), and other marketing material efforts. This includes development of and adherence to timelines, coordination of administrative elements, and review of substantive content for quality assurance and consistency.
• Research, recommend, and facilitate memberships, sponsorships, and advertising opportunities with a strategic, long-term focus on building business.
• Collaborate with consultants and other key stakeholders to establish annual business development goals, and priorities.
• Assist technical staff with organizing sales activities such as client visits or calls.
• Function as a driving force in developing digital initiatives to support the practices’ go-to-market strategies, including but not limited to video, infographics, and other interactive content
• Be an active contributor to the company’s business development and marketing functions. Support the company’s goals through collaboration and sharing of ideas.
• Create/update marketing collateral to support business development efforts.
• Support office needs for billable and non-billable work, as needed.

REQUIRED SKILLS/ABILITIES:

• Successful candidate is proactive and able to remain flexible while delivering high quality work in a fast-paced environment.
• Excellent verbal and written communication skills, problem solving skills, customer service, organization, and interpersonal skills.
• Demonstrated ability to work effectively in an environment that requires frequent interactions and multitasking with customers and coworkers.
• Ability to speak effectively before groups of customers or employees of organization.
• Experience with managing and/or working in CRM, marketing, and Office 365 platforms/software
• Strong event management skills.
• Must be organized and attentive to detail.
• Able to thrive in a fast-paced environment, prioritizing varying demands, and meeting deadlines.
• Motivated, resourceful, inquisitive, and a get-it-done attitude.
• Desire to learn and grow within the organization.

EDUCATION AND EXPERIENCE:

• Minimum 2-year experience in business development, marketing, customer service, or data analysis.
• Bachelor’s degree in marketing, communications, business or science related field.

SUPERVISORY RESPONSIBILITIES:

This position does not have supervisory responsibilities.

PHYSICAL REQUIREMENTS:

The physical requirements listed below represent the minimum standards that an employee must meet to perform the essential functions of this role successfully. Reasonable accommodations can be made to enable individuals with disabilities to perform these functions.

• Regularly required to sit, use hands, and communicate verbally.
• Occasionally required to stand, walk, and reach with hands and arms.
• Must occasionally lift and/or move up to 50 pounds.