Regional Vice President - Sales

Power/mation is seeking a Regional Vice President, Sales in the Milwaukee, Wisconsin or Chicago, Illinois area. This executive leader develops and executes regional sales strategies aligned with company objectives, strengthens customer and vendor relationships, and builds a high-performing sales organization. Primary responsibilities include setting annual revenue budgets, driving profitable growth, commercial excellence, and market expansion across an assigned region.

This role provides leadership, direction, and development for sales representatives while removing barriers to success and resolving complex customer and vendor challenges. Through effective use of sales enablement, forecasting, and market analytics tools, this role ensures data-driven decision making and consistent execution of sales strategies.

What You'll Do

Sales Leadership & Team Development

• Lead and inspire a high-performing regional sales organization through clear expectations, accountability, and alignment with company values.
• Recruit, develop, and retain top sales talent while building leadership depth and succession plans throughout the region.
• Coach and mentor sales talent in the region, including Representatives, Independents, Interns and Technical Sales Associates, to strengthen consultative selling, account management, negotiation, business acumen, and leadership capabilities.

Sales Strategy & Business Growth

• Develop and execute the regional sales strategy in alignment with company growth objectives, market opportunities, and strategic priorities.
• Own regional revenue performance, sales forecasting, pipeline health, strategic account growth, customer retention, and profitable market share expansion.
• Analyze market conditions, customer trends, competitive activity, and business performance data to identify growth opportunities and proactively address risks.
• Provide executive-level recommendations regarding market expansion, sales investments, strategic initiatives, and commercial priorities.

Sales Execution & Enablement

• Drive effective utilization of sales enablement platforms, market intelligence, analytics tools, and performance dashboards.
• Encourage exploration and use of revenue driving technology, including appropriate use of A.I. tools to efficiently support customers and grow accounts.
• Ensure consistent execution of sales processes, account planning, territory management, pipeline management, forecasting, and opportunity review disciplines.
• Monitor key sales metrics and performance indicators to identify trends, improve productivity, and enhance sales effectiveness.
• Establish operating rhythms and performance management processes, including annual business plan reviews, that drive predictability and sustainable results.
• Lead monthly sales meetings to keep team abreast of business and marketing changes.

Customer & Vendor Relationship Management

• Develop and maintain executive-level relationships with strategic customers and key accounts.
• Participate in strategic customer engagements, executive reviews, and joint business planning activities to strengthen partnership growth.
• Develop and maintain executive-level relationships with key vendor partners.
• Collaborate with strategic vendors to maximize business opportunities, improve market positioning, and support regional growth initiatives.
• Act as a senior escalation resource for significant customer and vendor challenges, ensuring issues are resolved effectively while preserving long-term business relationships.

Cross-Functional Leadership & Collaboration

• Partner closely with Customer Experience, Business Development, Marketing, Operations, and other functional leaders to align commercial strategies and improve customer outcomes.
• Support go-to-market initiatives, lead generation efforts, customer retention programs, and strategic growth initiatives across the organization.
• Facilitate communication and coordination between departments to remove barriers to successful sales execution and customer satisfaction.
• Represent regional market perspectives, customer insights, and commercial priorities in executive planning discussions.
• Develop and manage regional sales budgets, forecasts, and resource allocation plans to maximize return on investment.
• Monitor investments to ensure alignment with growth objectives and profitability expectations.

Executive Leadership

• Serve as a strategic advisor to the President and contribute to enterprise-wide decisions.
• Lead cross-functional strategic initiatives and organizational improvement efforts.
• Represent the company with customers, manufacturers, industry associations, conferences, and community organizations.
• Champion company culture, values, and organizational initiatives while fostering teamwork, accountability, and business excellence.
• Maintain a strong understanding of company operations, financial performance, culture, and strategic priorities.

Qualifications

• Bachelor's degree in business, sales, marketing, or a related field preferred, or an equivalent combination of education and relevant experience.
• Minimum of ten years of progressive business-to-business sales experience, including at least five years leading sales teams in industrial distribution, automation, manufacturing, or a closely related industry.
• Demonstrated success leading a regional or multi-location sales organization and delivering profitable growth through others.
• Experience using sales enablement, forecasting, and market analytics tools to improve sales execution and management decisions.
• Experience building strategic customer and vendor relationships and resolving complex commercial issues.
• Ability to travel frequently, including overnight travel, to company locations, customers, vendors, and industry events.
• Valid Driver's License and acceptable motor vehicle record.

About Power/mation

With a rich history dating back to 1961, Power/mation is at the forefront of the automation industry. We partner with customers across Minnesota, Wisconsin, Illinois, Iowa, Nebraska, and the Dakotas with innovative solutions in motion control, logic control, robotics, pneumatics, software, sensors, vision, machine safety, power transmission, control panel components, and services. Visit our website at to learn mor about our history and future.