Acquisition Marketing Specialist

Job Description

Job Description

The Acquisition Marketing Specialist is responsible for leading the execution of strategies designed to attract new sponsors and donors to Unbound. This individual will manage a variety of marketing and communication initiatives with the goals of building brand awareness among new audiences, developing and nurturing leads to the point of conversion, and ultimately acquiring new sponsors and donors. The position will be responsible for the development of lead generation and lead nurturing campaigns, coordination of digital advertising efforts, and representing the public voice of Unbound and the sponsored members and their families as they deliver upon key messages in outreach efforts.

Working in a team environment, the Acquisition Marketing Specialist must be able to communicate enthusiasm for the work we do and be persuasive in their approach. This individual will work closely with other members of the marketing and communications team on the conceptualization, execution, and tracking of targeted acquisition efforts.

Key to this position is the ability to multi-task, pay close attention to detail, track deadlines, suggest and implement process improvements, and meet deadlines. This position reports to the Marketing Director and will support that role in the execution of key strategies.

Who We Are

Unbound is an international nonprofit committed to honoring the dignity of every person and putting the needs of the marginalized and vulnerable first. We build relationships of mutual respect that bridge cultural, religious and economic divides. Working side by side with individuals and families in Africa, Asia and Latin America, we bring people together to challenge poverty in innovative ways.

Our vision is to build a world free from poverty where all people have access to resources, community support and the ability to make decisions that improve their lives and uphold human dignity.

We offer a practical way for sponsors, donors and volunteers to make a personal and direct impact as partners in our global community. Through walking with a child and family, youth, elder or community on their path out of poverty, our supporters have an opportunity to expand their worldviews and be part of creative solutions to poverty.

Our mission is to support families and communities worldwide on their self-directed paths out of poverty.

Essential Duties and Responsibilities

Include the following. Other duties may be assigned.

• Develop and implement lead generation campaigns to attract new sponsors and donors to Unbound.
• Cultivate and nurture new leads through compelling email and remarketing advertising campaigns.
• Liaise between Unbound and any external media buying agencies, advising the internal marketing team on campaign setup, results, and creative assets requested by media buyers.
• Maintain Unbound’s lead database ensuring high engagement and activity with leads.
• Collaborate with Unbound’s internal teams and the Insights and Innovation group to track test plans and CPL for each test audience and offer.
• Contribute to and consult on all aspects of email communication strategy for acquisition marketing efforts, including content creation and design, scheduling, review, and tracking of results.
• Coordinate logistics and support of sponsored conferences or events in an effort to acquire new audiences.
• Assist in the training and development of department members on marketing platforms and best practices.
• Perform other duties as assigned, including presentation support, travel to the field for content collection and Awareness Trip support on an as-needed basis, and other tasks consistent with the mission of Unbound as assigned.
• This is a hybrid role. Remote employees will be considered in the following states: KS, MO, TX, TN, AL, MN, and NJ

Personal Characteristics & Competencies

To perform the job successfully, an individual should demonstrate the following competencies and skills.

• Responsible with the resources that are entrusted to Unbound, consistent with sound business practices.
• Strong interpersonal skills to establish and maintain effective working relationships.
• Demonstrate diversity by recognizing the dignity of each person reflected in the structure and activities of Unbound, which include relationships of mutual respect, teamwork, and a commitment to Unbound’s core values.
• Excellent written and oral communication skills, including the ability to write clearly and compellingly with an eye for detail and impeccable grammar.
• Speaks clearly and tactfully; responds well to questions; demonstrates group presentation skills and participates effectively in meetings.
• Consistently sets and meets deadlines; shifts focus smoothly and quickly among competing priorities.
• Ability to organize work effectively, conceptualize and prioritize objectives, and exercise independent judgment based on an understanding of organizational policies and activities.
• Demonstrates urgency and adaptability with a high tolerance for stress, ambiguity, and change.
• Strong problem-solving skills; identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions.
• Displays original thinking and creativity; generates suggestions for improving work; presents ideas and information in a manner that gets others’ attention.
• Self-motivated with a passion for helping families living in poverty.
• Ability to demonstrate poise, tact, and diplomacy. Strong teamwork aptitude required.
• High level of interpersonal skills to handle sensitive, confidential situations and information.
• Demonstrates empathy; capacity to perceive and understand the feelings and attitudes of others and sensitivity to the feelings and perspectives of people from diverse backgrounds.
• Multicultural sensitivity; demonstrates the ability to work constructively and cooperatively with people of all backgrounds and orientations.

Qualifications and Experience

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree in Marketing, Communications, Business, New Media, or a related field; or equivalent related experience and/or training in a professional capacity.
• Minimum two (2) years of direct hands-on experience in digital marketing, lead generation, or acquisition marketing.
• Proficiency in email marketing and marketing automation technology.
• Knowledge of SEO best practices.
• Proficiency in Google Analytics and digital advertising analytics tools.
• Moderate to advanced computer skills in a Windows environment, including Microsoft Office Suite (Word, Outlook, Excel, PowerPoint).
• Highly organized with the ability to manage multiple projects, tasks, and priorities, and to deliver on time and within budget.
• Effective problem solver with excellent organizational, analytical, and communication skills.
• Comfortable working within a team setting and able to take direction from a variety of project stakeholders.
• High aptitude for utilizing and applying new and existing technologies (CRM, websites, email service platforms, content management systems, digital asset managers, etc.).
• Ability to work in a fast-paced environment and manage multiple requests simultaneously.
• Professional attitude and work habits; possess a positive attitude and be open to new ideas.
• Experience in the nonprofit sector with primary concentrations in marketing or donor services is a plus.
• Bilingual in Spanish/English or other relevant languages is a plus but not required.

Physical Abilities

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

• Frequently required to sit, stand, and walk.
• Use hands to operate and feel objects, tools, or controls.
• Required to talk and hear consistently.
• Specific vision abilities required by the role include the ability to distinguish the nature of objects by using the eye.
• Ability to occasionally lift, carry, and/or drag up to fifty (50) pounds if necessary.
• Long flights and carrying luggage may be required for field travel.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

• Noise level in the work environment is usually moderate.