Manager, Global Brand Marketing

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.




Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.




A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

The Manager, Global Brand Marketing will play a key role in shaping and executing integrated global brand campaigns that drive cultural relevance, brand heat, and business impact worldwide. This role will help define and elevate the brand’s storytelling across campaigns, platforms, and consumer experiences, ensuring narratives are emotionally resonant for the global Gen Z consumer.

Working cross-functionally with regional marketing teams, creative, social, PR, media, partnerships, and merchandising, this individual will help develop cohesive brand storytelling across channels while thoughtfully balancing global consistency with local relevance.

The ideal candidate is a strategic and highly collaborative marketer with strong creative instincts, exceptional storytelling abilities, and a deep understanding of culture, consumer behavior, and the evolving media landscape.

The successful individual will leverage their proficiency in Marketing to…

• Support the development and execution of global brand marketing strategies and brand campaigns.
• Develop compelling brand narratives that connect product, culture, talent, and consumer insights into cohesive storytelling.
• Ensure storytelling is consistent across campaigns while allowing flexibility for local market relevance and cultural nuance.
• Partner with internal and external creative teams to bring campaigns to life across owned, earned, and paid channels.
• Partner with insights and strategy teams to support creative concept and asset pre-testing, ensuring campaign creative is validated through consumer feedback and optimized for resonance, effectiveness, and cultural relevance prior to launch.
• Partner with creative, social, PR, influencer, partnerships, ecommerce, and merchandising teams to align messaging, priorities, and execution.
• Serve as a key point of coordination across departments to ensure integrated campaign planning and seamless execution and launch.
• Bring fresh, Gen Z relevant ideas and innovative approaches to drive brand engagement and maximize reach.

The accomplished individual will possess the ability to…

• Deliver integrated campaigns that strengthen brand relevance and consumer engagement globally.
• Build strong cross-functional partnerships and drive alignment across teams.
• Bring thoughtful strategic ideas grounded in culture and consumer insight to life and secure internal/external support.
• Monitor cultural trends, consumer behaviors, and the evolving media landscape to identify opportunities for timely and culturally relevant storytelling.
• Execute with excellence while balancing creativity, speed, and operational, and financial rigor.
• Contribute positively to team culture and collaboration.

An outstanding professional will have...

• A strategic, collaborative, and global mindset.
• Proactive, solutions-oriented, and adaptable approach to campaign planning and orchestration.
• Strong interpersonal skills with the ability to influence across levels.
• A level of comfort operating in dynamic, ever-changing business environments.
• Excitement for storytelling, innovation, and building globally resonant brand experiences.
• A strong curiosity and passion for understanding evolving Gen Z behaviors, communities, and cultural influences.

Our Competencies for All Employees

Courage : Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus : Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results : Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly : Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.




Our Competencies for All People Managers
Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others : Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams : Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

Americans with Disabilities Act (ADA)

Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at View phone number on us.fitly.work or View email address on us.fitly.work

Visit Tapestry, Inc.

Base Pay Range

$95,000.00-$105,000.00

Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.