Vice President, Digital Marketing Burford Capital Job listing

Burford Capital is the leading global finance and asset management firm focused on law. Its businesses includelitigation finance andrisk management ,asset recovery and a wide range of legal finance and advisory activities. Burford is publicly traded on the New York Stock Exchange (NYSE: BUR) and the London Stock Exchange (LSE: BUR), and it works with companies and law firms around the world from its principal offices in New York, London, Chicago, Washington, Singapore, and Dubai. Burford Capital is seeking a Vice President of Digital Marketing to lead the firm’s digital marketing efforts across channels and the digital customer journey. This role is responsible for developing and executing integrated digital marketing programs that enhance market visibility, deepen audience engagement and support lead generation and conversion in complex, long-cycle B2B markets. The position oversees digital channels including paid and social media, website experience and marketing automation activation, ensuring that Burford’s digital presence operates as a cohesive and high-performing growth engine. This is a hands-on leadership role for a commercially minded digital marketer who can translate strategic priorities into effective digital execution, optimize performance over time and bring best-practice thinking to website experience and customer journey design. The base compensation range for this role is $160,000 - $175,000. Burford also pays a discretionary annual bonus and provides welcome Restricted Stock Units to all full-time employees. Burford Capital is the largest and most experienced provider of commercial finance to the legal sector in the world, with a core expertise in identifying and optimizing the value of legal assets for companies and law firms.Since its founding in 2009, Burford has worked with hundreds of law firms and corporations, including 94 of the AmLaw 100 and 92 of the Global 100 largest law firms. Our team has grown from five people at the end of 2009 to over 150 people today, including over 45 lawyers. Burford possesses the resources and expertise of a large company while retaining the flexibility and creativity of a startup.Team members are smart, creative, collaborative, curious, and confident.Everyone rolls up their sleeves to perform and engage collectively for the overall success of the business.Burford values rigorous thinking, clear communication, and efficient execution. Burford is an “always on” environment in which everyone needs to be accessible by email when outside the office, including during evenings and weekends Burford pays base salaries consistent with the financial services industry and favors incentive compensation to reward performance. Burford provides competitive health care benefits and a 401k matching program. Burford Capital is committed to increasing diversity and maintaining an inclusive workplace culture.We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, whether or not they have a disability.

POSITION REQUIREMENTS

Develop and execute digital marketing strategies aligned with regional and practicegrowth priorities Translate strategic objectives into channel plans across paid, organic and ownedplatforms Identify opportunities to improve digital performance, visibility and engagement acrosspriority audiences Website Experience & Customer Journey Own the strategic direction and continuous optimization of Burford’s website as a coremarketing and conversion platform Lead the design and evolution of end-to-end digital customer journeys from initialengagement through conversion and nurture Provide subject matter expertise and best-practice guidance on website structure, userexperience and conversion pathways in partnership with the CMO and RegionalMarketing Strategy leads Drive conversion rate optimization initiatives including landing page strategy, user flowsand testing programs Campaign Execution & Programs Design and execute digital components of integrated marketing campaigns Translate regional and corporate campaign objectives into coordinated digital programsmacross paid media, web, email and social media Establish scalable campaign frameworks, testing cadences and optimization routines Ensure consistent, high-quality execution and performance across digital programs Marketo & Digital Activation Own Marketo as a campaign activation platform, defining requirements and overseeingexecution delivered through internal and external marketing operations resources Develop and manage campaign workflows, segmentation and nurture programs tomsupport marketing initiatives Partner with marketing operations support on lead lifecycle alignment and scoringframeworks Oversee agency execution for email marketing programs, ensuring quality, consistencymand alignment with campaign objectives Develop and manage paid media and social media strategies in partnership withRegional Marketing Strategy leads and CMO Optimize channel mix, audience targeting and media investment to improve performanceand efficiency Monitor channel-level performance and drive continuous optimization across platforms Performance & Analytics Ownership Own digital marketing performance across channels and campaigns, including definingKPIs, interpreting results and identifying optimization opportunities Translate performance data into actionable insights that improve campaigneffectiveness, audience engagement and conversion outcomes Partner with marketing operations resources to deliver reporting and dashboards,ensuring clear visibility into performance Continuously refine measurement approaches based on results and evolving businesspriorities Cross-Functional Collaboration Serve as the primary digital partner to Regional Marketing Strategy leads, enablingeffective activation of regional priorities Partner with Strategic Intelligence to ensure digital targeting reflects market and clientinsights Collaborate with Content and Communications to amplify thought leadership and brandauthority across digital channels Operate within a clearly defined model where marketing operations support ownssystems, data infrastructure and reporting delivery Team & Agency Management Manage and mentor a small digital team Oversee external agencies and specialists to ensure high-quality execution andperformance Maintain a hands-on approach to campaign delivery, optimization and performancetracking

SKILLS DESIRED

Qualifications & Experience ~10–15 years of digital marketing experience in complex B2B environments, ideallywithin long-cycle, relationship-driven markets Strong hands-on experience across digital channels, integrated campaign execution andmarketing automation platforms such as Marketo Proven experience developing and executing digital programs that support engagement,conversion and measurable business impact Deep understanding of website strategy, customer journey design and conversionoptimization Ability to translate business priorities into effective digital marketing strategies andexecution plans Strong commercial mindset with a focus on performance, outcomes and continuousimprovement Experience interpreting performance data and driving optimization across channels andcampaigns Comfortable operating in a lean, fast-paced environment with agency support andevolving operational infrastructure Experience working effectively in a global, matrixed organization and collaboratingacross functions Performance Expectations Burford’s website functions as a high-performing engagement and conversion platform Digital campaigns effectively support regional growth priorities and audienceengagement Paid and organic channels demonstrate measurable performance improvement overtime Digital programs contribute to improved engagement quality and pipeline development Performance insights are clearly translated into actionable optimization acrosscampaigns and channels Cross-functional collaboration is efficient, disciplined and aligned to business priorities #J-18808-Ljbffr Financialnarrative