Account Executive - Mid-Market

An Introduction to Primer

Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce complexity, improve performance, and capture more revenue - all from a single platform.

Backed by Sofina, Peak XV Partners, ICONIQ, Tencent, Accel, and Balderton, we're building the payments layer the world's best companies rely on.

Which team will you be joining?

We are seeking a motivated and high-performing Account Executive with experience in Mid-market sales as we turbo charge our revenue engine. As a AE on the Growth team, you will own the selling of the Primer suite of products from end to end.

With a consultative approach, you will lead the sales cycle with founders, CEOs, CTOs, CFOs, and VP / Director level functional leads. You will also drive the Sales strategy by owning all aspects of the sales cycle from prospecting to discovery to close. This will include cross-functional work to develop the customer strategy and contribute to other revenue initiatives.

The growth team at Primer is focused on both Mid-Market and SMB accounts. We work with founders and executives across a wide variety of verticals to gain an in-depth understanding of their business.

What will you be doing?

• Own and manage the entire sales cycle from prospecting to closing, focusing on Mid-market-level accounts across NAMER

• Build a robust pipeline through outbound prospecting, networking, and strategic partnerships.

• Develop tailored sales strategies to engage key decision-makers and demonstrate the value of Primer’s platform.

• Collaborate with cross-functional teams, including Sales Engineering, Product, and Customer Success, to deliver exceptional customer experiences, update cross-functional teams with feedback from prospects, continue to hone our Ideal Customer Profile and action upon unique insights derived from your knowledge of our customers.

• Contribute to team projects focused on developing and refining our sales process and playbooks. Staying informed on industry trends and payment innovations to provide valuable insights to clients.

• Provide consultative selling to identify customer challenges and present innovative solutions.

• Accurately forecast sales performance and maintain detailed records using CRM systems.

What we’d love to see:

• Driven to consistently exceed goals and expectations.

• A go-getter, with a bias towards action and the ability to produce results in fast-paced, highly ambiguous situations.

• Proactive, improving existing processes and developing best practices.

• A strategic negotiator, with a passion for closing deals.

• A life-long learner

• Curious about prospects, their needs, and how Primer can help.

• Energetic and bring a positive attitude to everything you do.

✅ A typical interview process

• An initial intro call with a Talent Partner

• An interview with the Hiring Manager

• Challenge Stage - Contextualised to the role

• A final, values-alignment interview

What's the culture like at Primer?

We're building a culture where people can do their best work and be proud of the impact they have. You'll be working with people who are mission-driven, smart, and reflective, and who are genuinely invested in building exceptional products and delivering success for our merchants.

We work remotely, and have done since day one. We believe that building a successful, profitable company goes beyond proximity. We invest in our relationships through great remote working practices and thoughtfully designed face-to-face time, including workations, our annual company retreat, and access to co-working spaces across most major cities.

The work is challenging. Scaleups are a challenge, and building category-defining products is a challenge. But there's a meaningful difference between a challenge and a struggle. At Primer, the right challenge comes with the right support: strong onboarding, a collaborative environment, and a team that is genuinely invested in your success. It's never something you face alone.

Our benefits

We are fully remote and globally distributed; and have been since day one
Competitive share options
Uncapped holiday, with 25 days minimum to be taken
️ Co-working space access across major cities
Workations & Company Retreat
The best equipment for your role
£500 towards your home office setup
Generous learning budget
Private Medical Insurance
A broad set of additional perks and benefits ( depending on location)

Don’t meet every single requirement?

At Primer, we're dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your experience doesn't align perfectly with every qualification listed, we encourage you to apply. You may be the right candidate for this or other roles.

Primer is committed to the equal treatment of all current and prospective employees and adopts a zero-tolerance approach to discrimination, regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, marriage and civil partnership, or any other background or belief.