Senior Product Marketing Manager (Partners & Portfolio)

Internal Title: Senior Product and Partner Marketing Manager

Hiring Range: $94,500 - $113,000 per year
Employment Type: Full-Time, 40 hours per week
Location: Remote - U.S. location required
Department: Brand and Communications
Reports To: Director, Marketing
Travel:   Quarterly

About Us

Illustrative Mathematics (IM) is dedicated to creating a world where all learners know, use, and enjoy mathematics. As a problem-based curriculum developer, we foster equity and deep understanding in math education through high-quality materials and professional learning. Our collaborative and mission-driven environment supports innovative thinkers who are passionate about transforming math education.

Position Overview

As the Senior Product and Partner Marketing Manager at IM, you will play a key role in shaping how IM’s products, services, and partner ecosystem are understood in the market. This strategic marketing role partners closely with Product and Partnerships teams to develop clear positioning, scalable go-to-market strategies, and compelling messaging that helps school districts, educators, and implementation partners navigate IM’s offerings with confidence.

You will lead the development of audience-centered messaging frameworks and ecosystem narratives that clarify the relationship between IM’s direct offerings, open educational resources, professional learning services, IM Certified partner-delivered solutions, and emerging products. Your work will directly support IM’s mission by helping educators and decision-makers better understand and access high-quality mathematics resources and implementation support.

Key Responsibilities

• Develop and maintain audience-specific positioning, messaging frameworks, and value propositions for IM’s direct offerings, open educational resources, professional learning services, and emerging products.
• Collaborate with Product and Partnerships teams to build and execute scalable go-to-market strategies and launch plans for new, evolving, and iterative digital and print offerings.
• Build and maintain messaging guidelines, partner enablement materials, and marketing toolkits that ensure consistent communication across IM and IM Certified partners.
• Serve as an embedded marketing liaison within Product and Partnerships planning processes, helping align market-facing strategy with broader organizational priorities and timelines.
• Analyze campaign performance, market feedback, audience behavior, and product usage insights to refine positioning, strengthen messaging, and inform future go-to-market decisions.

Qualifications & Skills

Required

• Minimum of 7 years of progressive experience in product marketing, go-to-market strategy, partner marketing, solutions marketing, integrated marketing, or related fields.
• Demonstrated success building and executing GTM strategies, positioning frameworks, and launches for multi-tiered portfolios or complex partner ecosystems.
• Strong cross-functional collaboration skills with the ability to influence and align stakeholders without direct authority.
• Excellent communication and writing skills, including the ability to translate complex concepts into clear, compelling market-facing narratives.
• Experience using campaign data, audience insights, market signals, and product usage data to refine positioning and marketing strategy.
• Ability to work independently and manage multiple priorities with minimal supervision.
• Must reside in and be legally authorized to work in the USA.

Preferred

• Bachelor’s degree in Marketing, Business, Communications, or equivalent work experience.
• Experience within K–12 education, EdTech, curriculum publishing, professional learning, or mission-driven nonprofit organizations.
• Familiarity with marketing to school district leaders, state agencies, and educational foundations.
• Experience working in a fully remote environment.
• Proficiency with cloud-based collaboration tools such as Google Workspace, Asana, Notion, Slack, and Zoom.

Use of Artificial Intelligence

Illustrative Mathematics welcomes applicant use of AI as a tool for preparation - such as researching, organizing ideas, or refining their resume and cover letter. However, we kindly ask that AI not be used to create original content related to the performance-based parts of our recruitment process, such as application question responses, interviews, and the completion of performance tasks. It is important to us that those reflect your own authentic perspective, ideas, and experiences. We are excited to get to know the real you and believe your genuine voice is your greatest strength.

What We Value

At IM, we are committed to making a lasting impact through our work. We value a supportive, mission-driven culture where our shared purpose guides us. We take responsibility for the quality and impact of our work. We build trust through meaningful relationships, shared purpose, and inclusive collaboration. We embrace change, creativity, and continuous learning to meet evolving needs.

Our Benefits

In addition to competitive pay, we offer a robust and wide array of benefits to our employees. Here are the highlights:

• Fully remote work environment. Everyone works from home!
• Flexible work schedules within our Monday-Friday work week.
• Flexible paid time off.
• Closed for 10 company-recognized holidays, plus Winter Break.
• Competitive compensation and benefits package.
• Three medical insurance plans to choose from, plus dental and vision plans.
• Employer-paid Life & AD&D Insurance, and Voluntary Life & AD&D.
• Employer-paid short-term and long-term disability insurance.
• Voluntary accident, critical illness, and hospital indemnity insurance plans are available.
• 403(b) retirement plan with a matching employer contribution after 90 days of employment.
• Allowances for internet, phone, wellness, and professional development expenses.

Please complete all areas that are indicated as required (*) on the application. Incomplete applications will not be considered.

Illustrative Mathematics is an independent 501(c)(3) nonprofit organization and does not discriminate against any applicant, candidate, or staff member on the basis of actual or perceived ancestry, age, color, disability, gender, gender identity, gender expression, nationality, race or ethnicity, religion, sex, sexual orientation, or association with a person or group with one or more of these actual or perceived characteristics.

In compliance with federal law, all persons hired for employee roles will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.