Associate Director U.S. Marketing, Consumer Strategy - Crohn's Disease (CD)

Associate Director, U.S. Marketing – Consumer Strategy, Crohn’s Disease (CD) Location: Upper Gwynedd, PA. Hybrid role with an expectation of on-site work three days per week. Key Responsibilities Support the Director Consumer PMO in developing a foundational consumer strategy using the L3 marketing framework. Collaborate with market research, competitive intelligence, and analytics teams to generate key insights that inform business decisions. Partner with the agency on planning and executing unbranded campaigns. Align with HCP and Scientific brand counterparts for One of our company Marketing Experience (OMM) to ensure strategy alignment within a multidisciplinary team. Identify opportunities to optimize the consumer experience and lead the development and execution of experience journeys. Engage stakeholders to understand social determinants of health (SDOH) and health equity needs and opportunities for appropriate patient segments. Lead, develop, and execute an OPDP submission for launch. Manage the consumer budget and planning process. Support the Director Consumer PMO with Patient Advocacy Group (PAG) engagement strategies. Collaborate across Immunology CATs to ensure cohesion and a holistic approach. Minimum Requirements Bachelor’s degree. Minimum of 5 years’ healthcare industry experience, including at least 3 years in strategic marketing and brand management. Experience in immunology/Inflammatory Bowel Disease (IBD). Consumer marketing experience. Growth mindset, strong collaboration, and business agility. Strategic thinking, problem solving, analytical and critical thinking, and planning skills. Ability to leverage data analytics and customer/market insights to make business decisions. Strong written and verbal communication skills demonstrated through strategy and business case communication. Leadership experience influencing without direct authority, navigating complex or matrix organizations, and working successfully with cross‑functional teams. Ability to work under pressure, make key business decisions, pivot and adapt to evolving needs, and prioritize impactful work. Understanding of omnichannel marketing, digital and non‑digital channels. High degree of integrity and ethics. Preferred Skills Master’s degree. Launch experience. Awareness of U.S. commercial and regulatory requirements. Agency and vendor management experience. Familiarity with agile tools such as Jira and Mural. Compensation and Benefits Salary range: $142,400.00 – $224,100.00 annually. Eligible for annual bonus and long‑term incentive, if applicable. Benefits include medical, dental, vision, retirement (401(k)), paid holidays, vacation, compassionate and sick days, and other insurance benefits for employees and families. Equal Employment Opportunity We are an Equal Employment Opportunity Employer. We provide equal opportunities to all employees and applicants, prohibiting discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other legally protected characteristics. For more information about your rights under U.S. equal‑opportunity employment laws, please visit the EEOC resources. #J-18808-Ljbffr Merck