District Manager

Join The Sev Laser Team!

At SEV Laser, every client interaction matters. From the moment a client walks through our doors, our clinic teams create a welcoming, seamless, and elevated experience that builds lasting relationships and keeps clients coming back.

We're looking for team members who are passionate about delivering exceptional service, supporting efficient clinic operations, and contributing to a collaborative, high-performing culture. At SEV, we value individuals who are motivated by goals, take pride in creating an outstanding client experience, and understand the importance of driving both client satisfaction and business success. If you thrive in a fast-paced environment, enjoy working as part of a results-oriented team, and are excited to grow your career, we'd love to hear from you!

Position Overview

The District Manager (DM) is responsible for full district-level performance, including revenue growth, profitability, operational execution, client satisfaction and leadership development across all offices.

This role leads through Area Managers and Office Managers, ensuring consistent execution of the SEV experience, strong business performance, and a high-performing culture. The District Manager partners closely with the Aesthetic Field Manager (AFM) as a peer leader, together accountable for district outcomes. The DM drives results through operations, team performance, and execution, while the AFM drives results through clinical excellence and provider performance.

This is a highly field-based leadership role requiring consistent in-person presence, hands-on coaching, and active performance management.

Core Areas Of Focus

• Own District Performance: Deliver GAAP and Cash revenue, >90% room utilization, and profitability targets across all offices.
• Lead Through Leaders: Develop Area Managers and Office Managers to operate high-performing businesses.
• Partner with AFM: Align on priorities and co-own results through clinical excellence + operational execution.
• Drive Operational Excellence: Ensure consistency in scheduling, labor management, and service delivery.
• Elevate Client Experience: Deliver a consistent SEV experience that drives OSAT and 5-star reviews.

Key Responsibilities

District Performance Ownership

• Own and drive district performance to meet or exceed GAAP and Cash revenue targets.
• Ensure consistent achievement of key KPIs, including:
• Room utilization (>90%)
• Package and membership conversion
• Trial conversion
• Rebooking rates
• Client satisfaction (OSAT and 5-star reviews)
• Labor as a % of revenue
• Identify performance gaps and implement structured action plans at the office and area level.
• Drive accountability across all levels to deliver consistent results.
• Leadership of Leaders (Area Managers & Office Managers)
• Lead, coach, and develop Area Managers as primary operators of their markets.
• Ensure Area Managers effectively lead Office Supervisors and in-office teams.
• Conduct structured weekly check-ins and formal performance reviews.
• Build leadership capability through coaching, feedback, and accountability to metrics.
• Support succession planning and bench development across the district.
• Partnership with Aesthetic Field Manager (AFM)
• Partner with AFM as a co-owner of district performance.
• Align on priorities, performance gaps, and action plans across all offices.
• Ensure consistency between clinical execution (AFM) and operational execution (DM).
• Support AFM in driving provider performance, treatment quality, and service standards.
• Jointly inspect performance through field visits, audits, and coaching sessions.
• Ensure consistency between clinical execution (AFM) and operational execution (DM), with clear ownership of in-room clinical standards by the AFM and operational workflows, systems, and business processes by the DM.
• Partner to address gaps at the intersection of clinical and operational execution, ensuring a seamless client and provider experience.

Operational Excellence & Execution

• Ensure consistent execution of SEV operational standards, scheduling practices, and workflows across all offices.
• Drive disciplined execution of room utilization (>90%), scheduling efficiency, and client flow.
• Conduct regular in-person site visits to inspect performance, operations, and team execution.
• Ensure accuracy and consistency in Zenoti across all offices, including scheduling, inventory, and transaction integrity, to support accurate reporting and revenue capture.
• Ensure timely and accurate compliance with inventory management and controls, maintaining accuracy and minimizing waste.
• Ensure compliance with machine maintenance programs (preventative and reactive) to maximize equipment uptime and avoid disruption to client experience and revenue.
• Ensure compliance with company policies, labor laws, and safety standards.
• Identify and resolve operational inefficiencies, process breakdowns, and system misuse that impact revenue, utilization, and team performance
• Serve as escalation point for complex operational or client issues before escalating to Client Relations

Labor Strategy & Profitability

• Own district-level profitability, including labor as a % of revenue.
• Ensure alignment of staffing models to demand, optimizing:
• Services per labor hour
• Appointments per receptionist hour
• Ensure effective execution of on-call programs and coverage models to maintain consistent operations and support business continuity.
• Monitor scheduling efficiency, overtime, and payroll controls.
• Partner with HR on performance management and workforce planning.

Revenue Growth & Expansion

• Analyze performance trends to identify opportunities for growth and optimization.
• Support successful execution of new office openings, including:
• Leadership placement
• Operational readiness
• Performance ramp strategy
• Partner with Marketing and leadership on promotions and revenue-driving initiatives.
• Own execution of promotions and revenue-driving initiatives at the operational level, ensuring correct booking, eligibility adherence, and consistent communication by front desk and in-office teams.

Client Experience & Brand Standards

• Ensure consistent delivery of the SEV experience as designed across all offices.
• Drive improvement in OSAT ("highly satisfied") and 5-star review performance.
• Ensure alignment between provider and reception experience.
• Serve as escalation point for complex client recovery situations.

Talent Management & Pipeline

• Ensure each office maintains sufficient trained coverage to meet client demand.
• Partner with Area Managers and Office Managers on hiring, onboarding, and retention.
• Drive team member retention through a positive, performance-driven culture and development.
• Build a strong leadership pipeline across the district.

Key Performance Indicators (KPIs)

• GAAP and Cash revenue performance vs. budget
• Room utilization (target: >90%)
• Labor % of revenue and productivity metrics
• Package, membership, and trial conversion rates
• Upsell and cross sell driving Services Per Appointment (SPA)
• Rebooking rates
• OSAT ("highly satisfied") % and 5-star review volume/ratings
• Area Manager and Office Manager performance and retention
• Successful new office openings and ramp performance

Work Environment & Travel Expectations

This role requires a high level of in-field leadership presence.

• Expected in-field presence: 4–5 days per week across assigned locations
• Minimum expectation: in-field presence every Friday and every other Saturday
• Travel requirement: ~75% travel within district; may include overnight travel
• Responsible for coordinating travel to support:
• Performance interventions
• Leadership development
• New office openings
• Operational audits
• Availability during evenings, weekends,