Marketing Manager

Job Description

Job Description

We’re seeking a skilled and motivated Marketing Manager to help execute multi-channel marketing initiatives that support brand growth, lead generation, and customer engagement. This role is ideal for a hands-on marketer who enjoys creating content, managing campaigns, and coordinating projects across a variety of digital platforms.

You’ll work under the direction of the Marketing Director and collaborate with other team members and contractors to keep our brand presence sharp, cohesive, and effective.

ABOUT GREENSAVERS

GreenSavers is a contractor focused on home energy efficiency in Portland and Central Oregon. For multiple years in a row, the US EPA and DOE selected GreenSavers from 1,4500 contractors across the country as ENERGY STAR® Contractor of the Year. The mission is to improve lives, inspire our team, and serve our communities by building in a better, more holistic way. In January 2018, we became the first dedicated home performance contractor in the country to join the B Corp community. B Corps are companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.

Key Responsibilities

• Social Media & Community Management
• Manage day-to-day posting, engagement, and monitoring across all social channels: Meta, Google Business Profile, Reddit, Nextdoor, Yelp, Angi’s List, YouTube, TikTok (new account launch), LinkedIn
  
• Develop and execute the content calendar in alignment with overall marketing strategy
  
• Repurpose existing content — case studies, blogs, testimonials, and reviews — for social use
  
• Respond to comments, messages, and reviews promptly; provide friendly and professional customer service where needed, escalating issues appropriately
  
• Create, edit, and publish engaging content (images, videos, captions, reels, etc.) optimized for each platform
  
• Act as the social-first face of the brand, creating short-form videos as needed for platforms such as TikTok and Instagram
  
• Proactively engage with aligned accounts, creators, local influencers and community organizations to grow GreenSavers’ referral and affiliate network
  
• Develop and execute initiatives such as giveaways, collaborations, and local event tie-ins to boost engagement
  
• Email Marketing
• Build and schedule marketing and nurture emails using Klaviyo or equivalent email platforms
  
• Maintain audience lists, segments, and automations
  
• Create compelling subject lines, CTAs, and visuals to maximize open and click-through rates
  
• Monitor email performance and suggest improvements based on metrics and trends
  
• Content Development
  
• Write and edit case studies, blog posts, and newsletters that highlight customer stories, projects, and brand expertise
  
• Ensure brand consistency in all content — voice, tone, and visual standards
  
• Collaborate with contractors, designers, and team members to create seasonal campaign materials
  
• Collaborate with Marketing Director to develop a content strategy and calendar for the CEO’s personal channels, supporting thought leadership and community engagement
  
• Campaign & Asset Coordination
• Support ongoing campaigns and launches by coordinating content, creative, and deadlines
  
• Update and maintain marketing collateral such as flyers, brochures, and presentations
  
• Assist with photo and video shoots, ensuring assets are properly organized and labeled
  
• Assist at in-person events and outreach efforts (e.g., trade shows, community events) as needed to capture content and share real-time updates
  
• Performance & Reporting
• Track and report basic metrics for social media, email, and website performance, and recommend improvements
  
• Coordinate with the Marketing Director to maintain dashboards and monthly reports
  
• Participate in weekly or biweekly marketing check-ins
  
• Other Responsibilities
• Stay informed about industry trends, local events, and relevant policy or incentive updates in the green energy space
  
• Contribute to internal brainstorms, campaign development, and marketing planning sessions
  
• Other duties as assigned
  

Requirements

Required Skills & Experience

• Strong working knowledge of all major social and community platforms
  
• Experience creating video-first content (Reels, TikTok, Shorts)
  
• Proficiency with Canva and/or Adobe Creative Suite
  
• Proficiency with email marketing platforms (Klaviyo preferred)
  
• Strong working knowledge of Shopify and other website platforms
  
• Familiarity with Google Workspace tools (Docs, Sheets, Drive, Calendar)
  
• Excellent copywriting, editing, and storytelling skills
  
• Strong organization and time management; ability to work independently and meet deadlines
  
• Professional communication skills and on-camera confidence
  

Preferred Qualifications

• Experience using Asana or similar project management software
  
• Basic understanding of digital marketing principles (SEO, engagement metrics, audience segmentation)
  
• Interest in sustainability, home performance, and green energy industries
  
• Understanding of community engagement and reputation management platforms (Yelp, Angi’s, Google Reviews)
  
• Experience updating website content (WordPress, Shopify, or similar)
  

Benefits

• 75% employer-covered medical, vision & life insurance
  
• 401k with employer match
  
• 2 weeks paid vacation, prorated after 90 days and replenished fully each January
  
• 6 paid holidays
  
• 5 paid sick days
  
• Company-paid industry-related training
  

Plus a genuinely fun and supportive culture: dog-friendly offices, fully stocked fridges with snacks, drinks, and coffee, quarterly happy hours, summer BBQs, team-building trips throughout the year (skiing, snowboarding, rafting, snowshoeing, race car driving, and more), and an annual company retreat. This year, we’re heading to the beach!