AI Growth & SEO Marketing Manager

Role Description

The Smartcat website is one of our most important growth surfaces. It is where prospects discover our offering, understand our value, compare us to alternatives, and decide whether to start a trial, book a demo, or engage with Sales.

As Smartcat moves beyond translation into a broader AI-native enterprise platform, our website needs to explain a new category, rank for high-intent demand, appear in AI-generated answers, and convert visitors into qualified pipeline.

You will be responsible for making that happen and your mission is to turn Smartcat’s marketing website into a high-performing growth engine by designing, building, and deploying AI workflows and automations that solve core growth problems.

You will own the website experience from discovery to conversion:

• Improving conversion rates
• Optimizing landing pages
• Strengthening SEO and AI search visibility
• Building AI-first workflows that help the marketing team learn, ship, and scale faster

The right person is both strategic and hands-on:

• Diagnose funnel friction
• Write a sharp landing page brief
• Analyze conversion data
• Improve technical SEO
• Build an AI-assisted workflow
• Ship changes without waiting for a perfect process

What you’ll own

• Website conversion and funnel performance: You will own conversion optimization across the marketing website, including homepage, product pages, solution pages, industry pages, pricing paths, demo pages, trial entry points, forms, CTAs, and landing pages.
• Landing pages and campaign experiences: You will build the landing-page engine for Smartcat’s priority campaigns, personas, use cases, verticals, competitors, and product narratives.
• SEO, GEO and AI search visibility: You will help Smartcat win not only in traditional search, but also in answer engines and AI discovery surfaces by producing high-quality, SEO/GEO-optimized content to drive organic demand.
• AI Automation, Tools, and Workflow Systems: You will act as a Growth Automation Designer, defining and building AI-powered tools and automations to solve critical problems, streamlining the marketing team's learning, shipping, and scaling processes for website growth.
• Analytics, reporting, and experimentation discipline: You will bring structure to how Smartcat measures and improves website performance.

Outcomes

• Increase conversion rate across the marketing website and landing-page funnel.
• Establish a structured experimentation program across key website surfaces.
• Build a scalable landing-page system for campaigns, use cases, industries, personas, and product narratives.
• Improve Smartcat’s visibility across traditional search and AI search surfaces.
• Use AI to scale a high-performing organic content program that improves search rankings and drives qualified traffic.
• Design, build, and deploy high-impact AI tools and automated systems that drastically reduce the time from insight → prototype → launch → test → report.
• Create dashboards and operating rhythms that give the team clear visibility into website performance.
• Partner cross-functionally to make website growth a shared revenue motion across Data, Marketing, Sales, RevOps, and Product.
• Help Smartcat communicate a new category clearly, credibly, and convertibly.

Qualifications

• 5+ years of experience in growth marketing, product management, or product-led growth, ideally in B2B SaaS.
• Demonstrated ability to build working prototypes using AI development tools (Claude Code, Cursor, v0, or equivalent).
• Demonstrated ability and design taste to deliver beautiful user experiences, and being comfortable to do it yourself using AI design tools like Claude Design.
• Experience implementing SEO/GEO tactics that improved brand visibility across platforms such as ChatGPT, Google AI Overviews, Claude, and other answer engines.
• Proven track record in writing and managing high-performing SEO/GEO content. You know how to align content strategy to drive measurable organic growth.
• A track record of improving website or product conversion rates. You’re maniacal about your metrics.
• Strong experimentation mindset with experience designing, executing, and analyzing growth experiments.
• Experience collaborating across highly cross-functional environments with Marketing, Product, and Data teams.
• A bias toward shipping, measuring, learning, and improving.

What makes someone successful at Smartcat

• Use AI as a force multiplier, not a novelty.
• Move fast and make progress before everything is perfectly defined.
• Focus on outcomes, not activity.
• Are analytical, but not paralyzed by analysis.
• Can turn ambiguity into a structured plan.
• Write clearly and communicate directly.
• Care about customers, not just clicks.
• Are comfortable challenging assumptions with data.
• Build systems that make the whole team faster.
• Take ownership from problem diagnosis to shipped improvement.

Benefits

• A global, connected team with remote-friendly roles.
• Be part of an AI Native Organization that embraces innovation.
• Innovating a $100 Billion industry with an AI-powered platform.
• Join the rocketship to scale-up 10x and beyond together.

Smartcat Culture Code

At Smartcat, we are committed to building a culture that highlights respect and appreciation for each individual's unique background and perspective, while maintaining a strong focus on results and engagement. We believe in welcoming everyone and fostering an inclusive environment where team members can be their authentic selves at work. Our commitment to inclusion is steadfast, and we stand firmly against discrimination and harassment.