Regional Sales Manager - Surgical - West

Regional Sales Manager - West

Surgical Business Unit

**Candidates must live in California to be considered**

Caldera Medical’s Mission - To Improve the Quality of Life for Women!

Message from the Hiring Manager:

The Regional Sales Manager is a field-based commercial leader responsible for driving revenue growth, building, and developing a high-performance sales team, and establishing Caldera’s Surgical Division as the competitive conversion choice in hysteroscopic tissue removal. This is a builder’s role — equal parts coach, strategist, and closer.

Reporting to the National Sales Director and operating as a key member of the commercial leadership team, you will own regional execution across hospital ORs, ambulatory surgery centers (ASCs), and office-based settings. You will be expected to lead from the front — in the OR, with key opinion leaders, alongside our national accounts team and with your team in the field. The ideal candidate is energized by competitive markets, motivated by mission, and relentless in pursuit of results.

Revenue Growth & Regional Execution

• Own and exceed monthly, quarterly, and annual revenue quotas for your region through competitive conversion and new account development.

• Build and execute territory-level business plans with clear drivers, tactics, and measurable outcomes — translating corporate strategy into actionable regional priorities.

• Drive adoption across all care settings — hospital ORs, ASCs, and office-based practices — with differentiated selling strategies tailored to each environment.

• Leverage CRM data (Salesforce), market analytics, and payer dynamics to identify high-value opportunities and convert them to revenue with urgency.

• Navigate and obtain VAC (Value Analysis Committee) approvals; own the full consultative selling cycle from clinical introduction through contracting.

Team Leadership & Development

• Recruit, hire, and retain top commercial talent; build a team that reflects Caldera’s C4 Values — Care, Collaborate, Challenge, and Create.

• Coach and develop direct reports through structured field rides, performance reviews, and individualized development plans aligned to career growth.

• Lead the team through change and ambiguity inherent in a high-growth startup division, model adaptability, and resilience.

• Set clear performance expectations, manage accountability consistently, and take corrective action with both urgency and precision.

• Foster a culture of clinical excellence, competitive urgency, and patient focus across every member of the regional team.

Strategic Account Management & Operational Excellence

• Build and sustain deep relationships with key opinion leaders (KOLs), high-volume proceduralists, and strategic institutional accounts within the region.

• Support the development and growth of IDN systems and GPO relationships in partnership with Strategic Accounts.

• Provide regional insights on customer needs, competitive landscape, and payer dynamics to inform national commercial strategy.

• Represent Caldera Medical at regional conferences, surgical training events, and clinical education programs.

Commercial Intelligence & Operational Excellence

• Maintain rigorous CRM discipline — pipeline accuracy, activity logging, and forecast integrity are non-negotiable.

• Monitor regional performance metrics and produce clear, data-driven business reviews for senior leadership.

• Collaborate cross-functionally with Marketing, Clinical Affairs, and Product Management to ensure field execution is aligned with launch strategies and clinical evidence.

• Manage regional budget and resources with P&L awareness; maximize return on field investments.

• Contribute to executive-level business reviews, partnership evaluations, and due diligence processes as needed.

Required Qualifications:

• Bachelor’s degree required; advanced degree (MBA, MS) preferred.

• 5+ years of medical device sales experience with a demonstrated track record of exceeding quota.

• 2+ years of medical device sales management experience, with a minimum of 5 direct reports.

• Proven experience selling into the OR; ability to navigate the VAC process and clinical decision-making hierarchies in hospital and ASC environments.

• Experience in a fast-growth company or division; comfortable operating in a resource-lean, high-ambiguity environment.

• Strong analytical capabilities — ability to translate data into regional action plans with clear commercial impact.

• Savvy communicator and presenter — equally effective coaching a rep in the field, engaging a physician in the OR, and presenting to senior leadership.

Strongly Preferred Qualifications:

• Experience in women’s health, urology, urogynecology, gynecology, or minimally invasive surgical devices.

• Direct clinical or commercial experience in hysteroscopy, endoscopy, or related procedural specialties.

• Consistent track record of achieving quota as both a sales representative and a sales manager.

• Proficiency in Salesforce CRM and Excel-based territory analysis.

• IDN/GPO selling experience; familiarity with health system contracting dynamics.

Competitive Compensation, Comprehensive Benefits, and more!

• Medical and Dental Benefits – for employee and family members
• Vision Coverage
• 401(k) with 4% matching contributions after 90 days of employment
• Basic Life and AD&D
• Unlimited Vacation Policy
• 6 Weeks Paid Maternity Leave
• 10 paid holidays
• Being surrounded by amazing people!

( This role is being filled directly by our in-house recruiting team. We are not working with outside agencies for this position. )

Our Culture- Where Career and Passion come together!

• A Culture of family and team… not a corporate goliath where you’re just another number.
• All employees get a seat at the table and have influence with management. We care about giving back to the community. Our team donates time to helping local charities throughout Southern California.
• The Women’s Health Initiative is the heart of what we do, every day we put underprivileged women first.
• Our goal is to treat 1 million women suffering from incontinence by 2027!

Who is Caldera Medical?

Caldera Medical is a growth-stage medical device company with a singular mission: to improve the quality of life for women. Our commercial portfolio spans the treatment of stress urinary incontinence and pelvic organ prolapse, and through our newly formed Surgical Division, hysteroscopic tissue removal. Ranked by Inc. 5000 as one of America’s fastest-growing private companies, we operate with the speed and agility of a startup and the credibility of an established commercial organization.

This is a rare opportunity to join a leadership team at the inflection point of a new business unit — with the runway, the resources, and the mandate to build something significant in minimally invasive gynecological and urological surgery.

Caldera Medical is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran's status (including protected veterans, as may be required by federal law), sexual orientation, gender identity or any other category protected by law.